Brand collection shop research album

In 2012, the brand collection store became a powerful new force in the shopping mall. As the operation level of the shopping center gradually increases and the investment ability increases, the phenomenon of breaking up of shopping malls and department stores continues: the department store brand repetition rate is high, the renter ability is poor, the capacity of gathering people is declining, while the brand is rich, gathering people and renting ability Commitment to a strong brand collection store has become the object of shopping malls. Large shopping malls, including Vientiane City, put a lot of energy and resources into the brand collection stores. According to the forecast, the brand collection stores will account for 40% of the brands in the shopping mall. In addition, the original tide, hot air, NOVA, MAP and a number of rapid growth of the brand collection store, after the relay cinema and supermarket shopping center to become an important source to attract tourists. The concept of brand collection store and the history of the development The brand collection store is also known as "brand concept store", which is a collection of multiple brand products in the store with a uniform name. The types of products can cover clothing, shoes, bags, jewelry, watches And many other varieties, different styles and design concepts of the brand are the same store "called" together, mutual integration, condensed into a much-watched brand collection shop. Although each brand's style and design concept are different, they are "called together" by the same storefront and merge with each other to become a brand collection store worthy of attention. Brand collection shop is a product of the times, but also the performance of multi-brand strategy in-depth operation of enterprises. Multi-brand collection store Representative brands: IT, Retro Gallery The main area of ​​the store is generally 300-1000 square meters, a clothing store collection of multiple clothing brands, brand positioning and more focused on the likes of the public fashion market, each brand has its own clear The positioning and customer base, there is relevance between each brand, each brand in the shop has a relatively independent, sub-district obvious shop space. Shops and brands are not the relationship between the shop and lease, but the purchase of goods, agents or consignment in one of the types of goods to shop more options in the shop side, rather than the brand side. Buy handmade boutiques store representative brands: JOYCE, Barneys New York from the name you can see the positioning of such shops, such shops generally do not have much area, a clothing store the same collection of multiple brands, brands are mostly Luxury brands or potential non-well-known high-end brand, this store is wonderful in the goods, not the brand, the goods are mostly shopkeepers or shop buyers team personally selected, though not all from the famous hand, but to follow Conceptual consistency of the store. In-store product display is not necessarily brand partition, product category as a partition, display the starting point is the product and product relevance. Lifestyle collection shop Representative brand: Dover Street Market, colette Lifestyle collection shop, also known as Lifestyle Store, lock a certain lifestyle, products all around this combination of forms. Lifestyle-style collection shop is generally more than selling apparel products, but also push stationery, small electronic products, food and other debris, to complete the lock for the consumer group a full set of lifestyle products supply, and even some life style set shop Also introduced the hotel and coffee shop, can be described as Total Lifestyle. Department store multi-brand collection store on behalf of the brand: Lane Crawford, NOVO such stores generally have been called in the scale of "small department store," although some in the business model of the characteristics of department stores, such as NOVO settled in the brand staff is by the brand Instead of arranging for parties to shop, the shops in this collection are not as big as the average department store because of the thematic nature and the selection of goods. They are usually found in shops and storehouses, with an area of ​​1000-5000 square meters. Such a collection shop has a strong potential to promote the role of brand new market.