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Whenever into the jewelry shop of all sizes, oncoming or "splendid" bright, or "white" shine, seldom see a "colorful", which may most intuitively reflect the current The overall pattern of China's jewelry market: Gold (1153.00, -9.20, -0.79%), silver, diamond is the market mainstream products, colored gemstones are still unpopular. "Generally very few people specifically to buy colored gemstones, many customers are to buy gold bricks, by the way visit our counter will buy a little colored gemstone." Shanghai Chenghuang Temple jewelry a colored gemstone salesman in the "First Financial Daily "Said the reporter in an interview. Why is the color gemstone jewelry "cold reception" So what is the reason for the color gem jewelry market in the "cold reception" it? This is largely related to the recognition of colored gemstones and the characteristics of colored gemstones. Professor Zhu Jingchang, director of Humanities and Art Design Department of Tongji University, told reporters that there are big differences in consumer jewelery at home and abroad. For consumers in Europe and the United States, the purchase of jewelry is more for beautiful decorative purposes, while the domestic consumers in the pursuit of decorative, but also the pursuit of hedge. However, reporters on the jewelry market, clerks and consumers in a random interview found that many consumers do not know colored gemstone hedging function. "I usually buy gold, because gold is preserved and many people are buying around." One of Ms. Cai, who bought gold at a jewelry store, explained to reporters why she was keen to buy gold. As for colored gemstones, she said: "I Do not understand, so I did not dare to buy it. "

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