Rihanna and many other stars often come to this second-hand luxury store to buy goods.

The US second-hand luxury consignment site, The RealReal, completed a $115 million Series G round of financing this month and has plans to enter physical retail in the near term.

The booming of second-hand luxury e-commerce sites, represented by The RealReal, has had a huge impact on traditional second-hand shops that are hidden in the corners of bustling metropolitan areas, but New York Vintage, a second-hand luxury store in Chelsea, New York, is A good example of "the wine is not afraid of the deep alley".

New York Vintage was founded in 2002 by Shannon Hoey. She is an art history research scholar and stylist and has considerable experience in sales. And her husband is engaged in antiques business, the decision to open a second-hand luxury boutique is completely natural.

The New York Vintage is 5,000 square feet (464 square meters) and is divided into two floors. The faded red awning at the door of the store looked unremarkable. But if you look close to the window, you will find that there are a lot of "babies" in the store: the dresses of the humanoid models are worn by the first lady of the United States 150 years ago, and the walls of the store are covered with Hollywood stars to visit here. Photo.

Entering the store, the first floor displays the treasures of the owner from the auction house and the celebrity closet. The hangers are filled with thousands of dollars of Chanel jackets, Alexander McQueen tops, and Halston dresses decades ago. .

The display on the second floor belongs to the owner's personal collection, and only rents and sells. If you want to enter the second floor, you must go through an appointment to review and even ask for a recommendation. These include the Yves Saint Laurent dress, the rhinestone bra that Lady Gaga and Katy Perry have worn, and more. She said: "The maximum number of guests who receive 10 reservations per day is not suitable for guests with urgent needs." The value of the products displayed on this floor ranges from a few hundred dollars to more than $100,000.

The most prominent feature of New York Vintage's survival in the fierce second-hand luxury market competition is that every item in the store is unique, and the owner spends a lot of thought before collecting it.

Over the years, New York Vintage has become a gathering place for New York fashionists: designers come to the store to rent goods for inspiration, to sort out the design patterns and fabrics of past fashion; film crews to find costumes; celebrity and star customers want to find unique Fashionable items, frequent visitors include: Beyoncé, Rihanna, Lady Gaga, Madonna, Scarlett Johanssen, Kate Upton, Vanessa Hudgens and Charlize Theron. Recently, British female singer Adele (Aguer) also visited the store to select costumes for her concert.