(August 24, 2021) "Comfort" and "fashion" never seem to be grouped together. But when daily life is divided into different scenes, people's attitudes towards clothing are also quietly changing. Especially with the outbreak of the epidemic, working at home has become the norm for more and more people, and comfortable and fashionable clothing has gradually become a trend. In A&F's view, a piece of clothing is no longer constrained to one function, it can break boundaries and switch between work and life, outdoor and indoor, sports and leisure scenes. In August of this year, A&F released new products for autumn and winter 2021, finding a balance between comfort and fashion, deducting a comfortable life "style" and achieving a confident attitude towards life.
Comfortable and fashionable, A&F new series released
This time, A&F released a new early autumn limited series of clothing as the main product, bringing more fashion choices to the autumn and winter wardrobe. In order to take into account the different changes in each scene at the same time, the series uses ordinary and simple single products, focusing on comfort and decent, penetrates every scene and detail of life, and awakens a vibrant, healthy, comfortable and fashionable lifestyle.
Ordinary is not boring, simple but stylish. This new product is dominated by loose and stylish sweater suits. The genderless design style rejects the previous inherent dressing patterns of men and women. The clothes are no longer the shackles that bind the body, but the unique charm of self-expression. In order to bring consumers the ultimate comfort experience, this series of clothing prefers to choose natural materials with strong comfort and soft texture. The color matching is also mainly based on simple light colors, which weakens the sense of design and highlights the original texture of the clothes. The decoration of the laser logo on the chest is a bit more fashionable in the minimalism and comfort.
Brand short film released, blooming the most confident life "style"
Self-confidence is cultivated, naturally and stylish. In order to cope with the launch of new products in this autumn and winter, A&F recently released a brand short film "Free Forming". The short film starts from the daily life scenes of consumers, showing whether it is in urban life, home leisure or formal office occasions, A&F has the most comfortable and relaxing wearing experience, so that you can plunge into every moment of life freely without worrying about wearing Whether it is appropriate, be yourself as much as you want, and bloom the most confident life "style".
In addition, A&F will work with Tmall Black Box to sell a limited series of gift boxes for early autumn. From August 24th, you can get a limited number of folding cups when you purchase a single product of the early autumn limited series of sweaters at the A&F Tmall flagship store. From August 25th, you can purchase any item of this series (not limited to the sweater suit) on the WeChat mini program and offline stores, and you can get one of the same limited edition folding cups.
In addition, from August 25th to August 29th, you can receive customized "Deer" ice cream at A&F offline stores across the country (except Nanjing) for free. The quantity is limited, first come first served!
Unleash your freedom into a "shape" and embrace every luminous moment
As a brand dedicated to creating high-quality clothing and fragrances, Abercrombie & Fitch has been discussing the dressing philosophy that is synchronized with consumers-bold and confident, self-centered, and born without restraint. When the coexistence of comfort and fashion becomes a popular trend, A&F hopes that everyone can wear clothing that suits them, and while enjoying quality, face life in a comfortable style and show the beauty of self-confidence.
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