On September 4, the New Era China Beauty·Fashion Summit co-sponsored by Beijing Chaoyang District People’s Government, Beijing Institute of Fashion Technology, Poly China Silk Group, Beijing Chuhe Tingxiang Clothing Co., Ltd. was held at 751D·PARK in Chaoyang District. The can is grandly held. This is the first large-scale launch event on Chinese aesthetics and fashion life in China, and it is also one of the important events of China International Fashion Week in 2021. Wang Jiequn, Vice Minister of the Propaganda Department of the Beijing Municipal Committee, Sun Huaibin, Vice President of China Textile Industry Federation, Hou Guangming, Former Secretary of the Party Committee of Beijing Film Academy, and Head of the Second Group of Beijing Education Steering Group for Party History Study and Education, Vice President of Henan Charity Federation Shan Hengwei, leaders of Chaoyang District Committee, District Government, Poly·China Silk Group, Beijing Institute of Fashion Technology, etc. and invited nearly 200 guests to participate in the "My Chinese Beauty" series of activities.
At 13:30 in the afternoon, the summit was kicked off by the host Ms. Zhao Bingqing, a teacher from the Beijing Institute of Fashion Technology and the leader of the 70th National Day parade militia team.
Zhou Zhijun, Secretary of the Party Committee of Beijing Institute of Fashion Technology, Secretary of the Party Committee and Chairman of China Silk Group, Wang Bo, Secretary of the Party Committee and General Manager of Poly Culture Group, and Wenwen, Deputy Secretary of the Chaoyang District Committee of the Communist Party of China and District Mayor of Beijing, delivered speeches successively.
Zhou Zhijun first introduced the original intention and vision of the establishment of the "New Era China Beauty Research Institute". She said: Beijing Institute of Fashion Technology, as a professional university with an important influence in the field of fashion, has been committed to the research, inheritance and innovation of excellent traditional culture for many years. Design has always focused on the attention, dissemination and guidance of contemporary lifestyles, fashion culture and aesthetics. It has extraordinary creations and attention in the research of Chinese beauty, inheriting Chinese beauty, creating Chinese beauty, and leading Chinese beauty. In the future, we will continue to practice the spirit of the Beifu school motto of "Walk with the United States", and together with Poly·China Silk Group, we will develop, apply and disseminate "Chinese beauty", using "beauty" as its use and turning "beauty" into its own. "Strength", develop aesthetic economy, promote contemporary fashion education, empower fashion industry, use "beauty" to empower high-quality life and high-grade life in the new era, inspire wisdom and moisturize, and continue to realize people's yearning for a better life for promotion The spirit of Chinese aesthetics and leading the Chinese aesthetic fashion provide key assistance.
Wang Bo said in his speech that "Chinese beauty" is an inexhaustible and inexhaustible precious wealth and development resource in the excellent traditional Chinese culture, and is our precious "intangible assets" and "soft power". China Silk Group and Poly Culture Group, as the only central silk enterprises and cultural central enterprises, will work with Beijing Institute of Fashion Technology to deeply explore the value of "Chinese beauty" in the fashion industry in international exchanges and national cultural images, and give full play to the role of "Chinese beauty" in international exchanges and national cultural images. The rise of the "national tide" and even the important role of strengthening cultural self-confidence. On the basis of absorbing "Chinese beauty" and the essence of Chinese culture, build brand confidence, feed back Chinese culture, and form a bond of symbiotic development. Let "Chinese Beauty" promote the creation of a "new domestic product" fashion logo, create a "Chinese Beauty" brand with contemporary elements and practical significance, and let the new era "Chinese Beauty" provide a multi-angle and all-round view for the high-quality development of city governments and enterprises service.
In his speech, the literature reviewed the process of signing a strategic agreement between Chaoyang District and Beijing Institute of Fashion Technology to fully open the political-academic fashion cooperation. He said that fashion culture is an important symbol of a city's comprehensive influence and international influence. Chaoyang District is a strong economic area and a large consumption area in the city, and it is also one of the administrative areas with the most concentrated fashion business circles, industries, parks, colleges, and talents. Fashion, as a language and a link, gives Chaoyang District a unique urban connotation and cultural character. At present, Chaoyang District is making every effort to build the main bearing area of ​​the international consumption center city, speeding up the cultivation of new consumption and new kinetic energy, and welcomes more brand enterprises and high-quality projects to settle in Chaoyang District to share resources, seek common development, and create a better future!
Subsequently, Mr. Zhu Sheng, deputy head of the People's Government of Chaoyang District, and Mr. Jia Ronglin, president, professor, and doctoral tutor of Beijing Institute of Fashion Technology, jointly released the "Blue Book of Beijing Fashion Industry Development 2021" on behalf of both parties.
"Beijing Fashion Industry Development Blue Book 2021" is divided into three parts, including annual reports, theme reports and special studies. Focusing on the background tasks of Beijing's international consumption center city construction, it effectively expands the research ideas and fields of Beijing's fashion industry development, further combing and planning the development of Beijing's fashion industry from a new perspective, and providing theories for Beijing's construction of an international consumption center city And method support, experience enlightenment and countermeasure suggestion.
Under the witness of the guests, the professor of Beijing Institute of Fashion Technology, the artistic director of Chuhe Tingxiang brand Ms. Chu Yan and Mr. Wang Bo jointly unveiled the "New Era China Academy of Art". Relying on the Business School of Beijing Institute of Fashion Technology and Beijing Yangban Media Co., Ltd., a wholly-owned subsidiary of China Silk Group, the New Era China Beauty Research Institute will plan the development of Chinese beauty in the new era with a new awareness, and create a new era of Chinese beauty in the new era. Paradigm, and make it an important support and force point for high-quality development. In the future, the New Era China Academy of Art will give full play to the advantages of both parties in education and research, cultural heritage, innovative design, intellectual resources, industrial resources, social communication, etc., to work closely and coordinate development to promote the teaching, research and talents of Chinese beauty in the new era. Training, industrial practice, and social promotion are of great significance.
In the keynote speech session of the summit, Mr. Du Haijiang, Secretary of the Party Committee of the Palace Museum, Mr. Liu Chengji, Director of the Research Center of Aesthetics and Aesthetic Education of Beijing Normal University and Distinguished Professor of Yangtze River Scholars of the Ministry of Education, and Ms. Fan Hong, Director, Professor, and Doctoral Supervisor of the National Image Communication Research Center of Tsinghua University , The professor of Beijing Institute of Fashion Technology and the artistic director of Chuhe Tingxiang brand Ms. Chu Yan and other guests gave a wonderful speech. There are endless new ideas, and the unique perspective is unique, which arouses strong resonance in the venue.
Based on the needs of the country, the times and the people, Mr. Du Haijiang expounded the profound cultural connotation and practical significance of "Chinese beauty" from the perspective of the creative transformation and innovative development of traditional culture; Mr. Liu Chengji profoundly discussed the beauty in China from the perspective of aesthetics. An important position in culture; Professor Fan Hong discussed in detail the necessity and importance of the beauty of clothing in shaping the country’s image from the perspective of national image; Mr. Liu Chang from the perspective of fashion aesthetics and communication, based on the specific practices and cases of the company, in-depth Discussed the performance, characteristics and mechanism of contemporary fashion aesthetics in communication. Finally, based on the perspective of clothing design, Professor Chu Yan deeply discussed the profound meaning of Chinese beauty and Chinese clothing in the new era from the aspects of color, form, concept and style.
At 17:30, My China Beauty•Innovative Design Fashion Show•Chu He Tingxiang CHUYAN 2022 Fashion Special Conference was stunningly unveiled. The fashion conference focused on the theme of "Limited·Infinite", committed to delivering the most beautiful Chinese colors and new Chinese formal wear. Chuhe Tingxiang CHUYAN was founded in 2011. Over the years, it has inherited and innovated excellent traditional crafts such as safflower dyeing, Song brocade, Zhang satin, Hua Luo, etc., incorporating modern crafts and design techniques, designing "Chinese clothing", and establishing the Chinese aesthetic spirit. , To shape the image of Chinese culture, to create a new era of Chinese beauty.
The successful holding of this summit has promoted the gathering of Chinese beauty in the new era, built a platform for in-depth dialogue and benign interaction between the government, institutions, enterprises and academia, demonstrated the vitality of the fashion industry's continuous innovation, and highlighted Beijing as the capital The strong leadership of the fashion industry demonstrates the responsibility and responsibility of Chinese fashion in the global value system.
My Chinese Beauty series activities also include my Chinese Beauty·Lifestyle Art Exhibition. Taking "Chinese Beauty" as the breakthrough point, using art and design, clothing and apparel as the medium, connecting ancient and future, East and West, discussing and recording the process of Chinese people creating aesthetics in the new era, triggering social consensus and promoting China to a better Demonstrate the Chinese aesthetic style to the world, and strengthen the cultural self-confidence of a powerful country in the new era.
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