South Korea's clothing and love group landing Jingdong flash purchase to create a super brand day

On July 14th, Jingdong Flash Shopping Teamed with TEENIE WEENIE and E-LAND, two brands under the Korea Women's Clothing Group, to launch the “Super Brand Day” event, giving consumers “up to 10% off” and multiple full discounts. . At the same time, Jingdong flash purchase "in the middle of the year" is also in progress, the audience 50% off the top, bringing to buy carnival mid-year.

During the event, the clothing company's TEENIE WEENIE brand 1 fold; E-LAND brand 2 fold, 5.3 fold capped. In addition, the two brands have given "full-time package" benefits, and launched "Full 388 minus 50", "Full 688 minus 100", "Full 1188 minus 200" third-level coupons. At the same time, Jingdong Flash Sale will also launch a mid-year benefit campaign, with 20% discount, 50% capping, and "Full 388 minus 50" and "Full 688 minus 100" discounts to meet the needs of different consumers. .

Previously, Jingdong has cooperated with the four major brands ONLY, JACK&JONES, VERO MODA, SELECTED, as well as Ou Shili, GAP, Adidas and other 14 famous clothing brands to try Super Brand Day. The event was unanimously endorsed by brand owners and consumers and received enthusiastic responses.

The person in charge of JD.com flash purchase said that the flashcard purchase business plan from JD.com is expected to become the long-term activity of Jingdong Flash. Jingdong flash purchase hopes to use its own platform resources and mode advantages, to concentrate its flow and integrate resources, to help merchants in new stores, store promotions, daily promotions and other marketing activities to help businesses achieve maximum benefits. At the same time, continue to provide consumers with rich, high-quality, low-cost product choices.

Since January 2014, Jingdong flash purchase has been adhering to the principle of “regular supply and optimal price” and has been developing steadily. In the “11.11 Big Promotion” event in 2014, the flash sales record made a high profile appearance for the first time, and sales of clothing, shoes and bags, sports and outdoor products surged; during this year’s period of 618, Jingdong Flash purchase refreshed sales records again, and the order volume reached the previous year. 30 times over the same period. Industry experts believe that the formation of Super Brand Day is inextricably linked with the rapid development of JD.com apparel and flash purchase platforms. At the same time, this model will also help Jingdong flash purchases to form closer cooperative relationships with brand owners and help them achieve further high speeds. increase.

About Jingdong

Jingdong is China's largest self-supported e-commerce company. Jingdong provides consumers with a pleasant online shopping experience. Through a rich and user-friendly website and mobile client, JD.com provides goods and services of a rich variety and superior quality at competitive prices, and delivers them to consumers in a fast and reliable manner. Jingdong believes it has the largest storage facility in the national e-commerce industry. As of March 31, 2015, JD.com has 7 logistics centers nationwide, 143 large warehouses operating in 43 cities, 3,539 distribution stations and self-plotting points, covering 1,961 districts and counties nationwide. And all self-employed.