(December 2014, Shanghai) La Perla, the premier luxury underwear brand in Italy, opened its first men's concept store in Shanghai at the Plaza 66 in Shanghai with a new image in front of the public. The 100-square-meter art space presents the La Perla 2015 spring / summer collection of men's suits elegantly from ready-to-wear to underwear, from nightwear to swimwear. La Perla men's clothing is dedicated to creating a calm, rich, and masculine image of men.
La Perla Invited worldwide renowned Italian designer Roberto Baciocchi once again cross-border cooperation to design the image for the La Perla brand new men's concept store, the perfect blend of La Perla's brand essence and create a mysterious space of ultimate charm to the terminal visual Feast interpretation of the brand content.
The shop is dominated by a low-key, restrained, dark-colored system that transitions from light-blue to gray-colored and masculine. These hues change in the wall and the strong sense of design silver-gray metal stent. Luxurious and precious Grigio Carnico Italian marble and dark blue carpet, blue leather seats reflect each other. A neat blue glass display cabinet decorated with metal elements. Tough and soft collision, color and light and shadow of the interlacing, highlighting calm introverted
The design of the fitting room is also an important feature of the La Perla menswear store design, creating an exclusive private space for men. Symphony of blue and gray, light and shadow chorus dominate the whole fitting room, deep ocean color carpet and silver mesh palette. In keeping with the unique style of men's clothing store, but also inherited the classic design philosophy of La Perla: noble marble plate, the perfect demonstration of the delicate details of the display of clothing, and covered in the fitting room metal grid.
In addition to the first man's boutique in Via Manzoni, Milan, and the new La Perla Plaza 66 men's boutique in London, the Burlington Arcade in London will open in December 2014. The men's collection will also be available at La Perla flagship store, Rue du Faubourg Saint-Honoré in Paris, Storchegasse in Zurich and Madison Avenue in New York.
La Perla 2015 spring and summer men's home wear and beachwear series has also been fully landed stores, this series from Tuscan genius designer Emiliano Rinaldi hand, the entire series inspired by the deep-sea elements, with many marine animals The main design elements, through surrealistic printing in the form of bold innovation, to bring you a refreshing visual enjoyment.
Raffia or jacquard silk pajamas gown, kimono-style coat are the focus of this season, from light and transparent material such as chiffon silk, silk blend made from cut, or draped in a long vest, or with the wide leg pants, Show relaxed casual elegance. The cashmere and cotton blended fabrics designed with a street style sportswear, with pure cashmere T-shirt or knee shorts, to create a sense of nobility. Other highlights in this series include fringed T-shirts and high-waisted underwear.