"China Handicrafts Design Exchange Program" debut Shanghai Design Week

"2016 Shanghai Design Capital Week" kicked off on August 26, 2016 at the Shanghai Exhibition Center. With the theme of "designing new applications and creating new needs", this design week focused on the three major areas of fashion, technology and green. The strategic release of "China Handicrafts Design Exchange Program" and "China Handmade Square Brand Alliance" Become the highlight of this Design Week and the focus of media tracking. At the opening ceremony of Design Week, Ms. Xia Hua, the founder of China Manmade Square, Chairman of Ewen Group, Ms. Zheng Rui, Chairman of China Handicraft Square, Mr. Zhou Ping, Chairman of Pine Cone Design, Ms. Wang Yang, a well-known designer, Mr. Li Chengcai, Director of Innovation Road, Mr. Wang Junhao, Chairman of Junyao Group and Ms. Wang Chunhan, Jingdong Group's Fashion Marketing Director, together with people from all walks of life, witnessed the "China Handicraft Square Design Exchange Plan" and the "China Handmade Square Brand Alliance "Two big" new public welfare "strategy set sail. Chinese handicraft workshop design exchange plan cross-border win-win succession Ingenuity designer into the mountains, and embroidered face to face exchange China Handicrafts Design Exchange Plan Direction invited hundreds of well-known designers, hundreds of master craftsmen and the world 100 Well-known enterprises to create and interact with each other, each designer master craftsmen together for the creation of brand-name works dedicated to the public's heart and business practices, so that Chinese traditional handicrafts into the modern life. Let the designer's creative wisdom Dialogue Master craftsmen's heart, with the power of public welfare to promote every classic heritage. Liu Yandong, Vice Premier of the State Council and Pokova, Director-General of UNESCO, visited the China Handicrafts Exhibition and affirmed and praised the birth of the "China Handicrafts Design Exchange Program" for the Chinese handicraft workshop. Originally, The most simple ideas, in order for the world to see the beauty of Chinese handmade, so that every craftsman are in awe, so that each classics can be inherited, "China Handicrafts Design Exchange Program" creatively realized the "modern design + traditional crafts Cross-border win-win situation. Reproduce the classic with the designer's point of view, with the creative inspiration, inherited from the Chinese traditional craftsman spirit. In the meantime, the alliance enterprise has found a unique product idea and created new benefits. The craftsmen have obtained continuous product orders, so that the Chinese manufacturing and the global design can achieve perfect and perfect sharing and integration. Second, the designers and the alliance enterprises take this as their responsibility Social responsibility and create a good social reputation, while bringing the brightest handicrafts and craftsmen in the mountains to get more attention and support; and product experience also allows the authentic Chinese handmade art into the public life, Creating a new market demand for consumer upgrades, in order to promote greater social forces to promote the win-win development of Chinese handicrafts. China Handmade Square brand alliance to give the brand new value of design and handicraft to create a new tradition of ecological and fashion exchange ceremony China Handi Square brand alliance aims to join the world's leading enterprises through the design and handicrafts brand new value, to create a traditional and stylish New ecosystem. After many years of accumulation, China Handicraft Square has established a complete database of handcraft, elements and patterns. The database will be open and shared among the enterprises in the brand alliance. The rich pattern elements become the creative source of product design. The skilled handicraftsmen are allied Enterprises to provide strong support for the traditional process; brand alliance members can share the brand appreciation, channel extension and industrial chain integration and synergy brought incremental market value, the joint development of enterprises together to create China's traditional handicraft culture and innovative fashion products consumer boom , Creating a highly integrated ecosystem of traditional craftsmanship and modern life. China handicraft workshop design exchange plan debut Wang Yang VS Jingdong wearing the body of the museum VS handmade Square Museum online "exchange plan" co-sponsor, Chairman of the Pine cone design Mr. Zhou Ping addressed