Pig Banner 2008 "love journey" Sichuan earthquake disaster line

On December 20, 2008, China Foundation for Poverty Alleviation held a donation activity entitled "Wenchuan Earthquake Warm Action" in the severely affected areas such as Sichuan Jiangyou. As one of the sponsors of this love activity, China's children's wear industry benchmarking enterprise - Dongguan Pig Banner Clothing Co., Ltd. Following the May Wenchuan earthquake took the first donation of 8.05 million yuan of materials, once again donated more than 200 children in disaster-hit areas Mr. Wu Huizhong, a member of the piglet's top management team, Mr. Xie Aimin visited the disaster area, visited the school, close to the children in the disaster-stricken areas, dedication and sincere love, and funded the children's warmth in the disaster areas for the first winter after the earthquake. The leaders of China Foundation for Poverty Alleviation, Sichuan Provincial Government and local government gave a high evaluation to Pig Banner and several other loving enterprises in this visit and expressed heartfelt thanks to children in the disaster area for their love. In the past half a year when the Sichuan earthquake struck, the winter was near the winter. How the children in the stricken areas went to win the winter has become the focus of the whole society. At the same time, it affects the hearts and minds of all the pig breakers. As a member of China's children's industry, Pig Banner has always insisted on "caring for children and caring for the future" as its corporate mission. It has been adhering to the management concept of "people-oriented and quality-oriented". Through precise product positioning, Product quality, close to the market demand for quality service and efficient team work to serve the broad masses of customers and children's clothing industry won the first batch of "Chinese famous brand" title, the end of China's children's wear brand names history. As the leading brand in China's children's wear industry, Mr. Zhang Liangyi, the founder of Pig Banner, is actively involved in social welfare undertakings while giving top priority to the rapid development of enterprises. Since its establishment 12 years ago, Pig Banner has donated more than 30 million yuan to poor children in remote mountainous areas such as Guizhou, Guangxi, Hubei, Hunan and Guangdong. At the same time, it has also organized children and urban children in impoverished mountainous areas for many times "Pair and share each other hand in hand" public welfare activities, to take practical actions to care for and promote the growth of children's cause in China, is the advocate and effective implementation of the "sacrificial love" activities, by all levels of government, people from all walks of life unanimously affirmed And highly praised, and won the "enthusiastic charity advanced collective" and other honorary titles. This event is the third time Piggy Bank donated to children in the disaster areas after the earthquake, donating more than 10 million yuan worth of donated materials. At the same time, the Pig Banner Initiative: More enterprises and more caring people are moving forward to make due contributions to the reconstruction of the disaster-hit areas in Sichuan and to the development of the cause of children and adolescents in China.