The face of the current global financial crisis to the apparel industry to bring about the survival and development pressures, has been in the field of domestic children's products have a greater impact Shanghai Rong Chen Boshiwa Group (hereinafter referred to as Boshiwa Group) take the initiative to re-open the market In order to develop the strategy and combine the existing resources, brands and market advantages of the Group, the "50101" project was started in time in order to achieve the matching of capital, industry, culture and international markets and strive to make Boshiwa Group a China or even a global leader One of the world's largest providers and service providers of children's consumer goods. It is reported that the "50101" project started by Dr. Shih-Ruan Group contains the following contents: "50" --- Dr. Shih-Ruan Group will maintain its sustainable development for more than 50 years in the future; "10" --- to strive to become the world's top 10 provider of children's consumer products Merchants and service providers; "1" --- so that every child born in China and around the world can enjoy a quality products provided by the group. In an interview with reporters, Dr. ZHONG Zheng, Chairman of the Board of Directors, said frankly: "The global financial crisis has had little impact on the Group, but on the contrary, we have found even greater business opportunities. People are paying more attention to imports and are more eager to get high Quality, safe and secure products, this point we Bo Shi frog through the integration of capital, technology introduction and international operation can be done, will be the country's rare product categories on the market, to children's consumption of high-quality brand forward. To achieve this development goal, the Group will start with new plans and initiatives in terms of capital operation, channel adjustment and product integration in phases to promote the rapid development of the Group. "Zhong said his own reasons. In more than a decade of practice and exploration in the field of children's consumer products, Boshiwa Group has accumulated rich experience in brand operation and gained market recognition through its own strength, forming a "one body with two wings" development model: Dr. Shih has successfully operated its business The existing three major brands, Dr. Rana, Harry Potter and the Prince of Tennis market sales, sales year after year, with considerable brand reputation and customer loyalty, chain stores throughout the country; the same time, in 2008, As a licensed children's clothing manufacturer authorized by the Beijing Olympic Games and the European Cup, Dr. Boshi Group designs and produces a series of products rich in Olympic spirit and European Cup elements, showing a hot sales situation, attracting the attention and love of Chinese and foreign viewers. Zhong Zheng said that in order to well implement the "50101" project, Dr. Shih Foo Group has made clear the direction for its efforts: First, to speed up the internationalization of capital consolidation. According to reports, since 2007, Boshiwa Group to proceed with the introduction of international capital projects. After more than a year of unremitting efforts, the group has successfully completed the reorganization of the overall assets and achieved the transformation to an international capital operation mode. Dr. frogs focus on the future of the broad consumer prospects, confidence to move forward to become bigger and stronger journey. Second, the reorganization of sales channels integration. Boshiwa Group existing sales channels to department stores and distributors. In the next three years, the sales channels of Boshiwa Group will present a trend of staggered portfolio management of the five major formats of department store format, BSW brand clothing store, Boshiwa 365 living museum, wholesale business and online sales and directory mail order. Among them, in the building of department stores, horizontal expansion of business area and category, vertical extension of the sales area, in order to enhance its brand influence and market share; BSW brand clothing store construction, 0 to 16-year-old baby, Young people as the target customer base, the construction of more than 200 square meters of brand apparel and products intensive stores for consumers to create one-stop shopping to wear high-quality environment and services. In the "Bo Shi Yan 365" living museum building, around the "fine" word to make an essay, according to different age groups of infants and young children, through international procurement, overseas processing, domestic sales model for expectant mothers and 0-3 year-old baby to provide fine Differentiated products, allowing customers to enjoy personalized easy shopping at the same time, but also access to scientific child-care information and guidance. In the wholesale sales of distributors to build on the extension of the main and gradually with the higher credibility of the business elite joined forces to carry out cross-border procurement, development of more than 10 kinds of international brands infants and young children products, the general agent system to promote sales model, combined with Terminal retail promotion of wholesale sales channels. In the network sales and directory mail-order construction, the Company integrated three major websites of enterprise comprehensive, external publicity and product sales in parallel, direct sales, group purchase and member mail order to promote online shopping and form a comprehensive sales development trend. Third, take product diversification. Boshiwa Group will adjust its existing single-product positioning policy targeting middle and high-end customers. Under the brand operation mode of secondary and tertiary cities and regions in the country, the Group will further adopt market segmentation and product classification according to different needs of different regions Strategy to achieve a diversified development framework with full coverage of middle-to-high end and mass customers. At the same time, Dr. Rana Group also takes the way of going out and inviting in to promote the scientific management mechanism and build a strategic talent highland. Next, Dr. Rana will cooperate with more outstanding brands and plans to continue the development of the Group in line with the business philosophy of international procurement, foreign processing and domestic sales, with friendly, safe, tasteful and fashionable brands. Mr Chung said that this business model is expected to be realized first in Japan.