In the industry, the first feature ring called "Chinese fashion business men", in the face of the dilemma of the global economic crisis, choose to practice internal strength, steady progress, and actively seek ways to break the road to build strong regional brands, the characteristics Long build once: "China fashion business men" leader. Focusing on this strategy, the characteristic dragon internally improves management, integrates resources externally and conducts systematic and scientific analysis on the internal and external environment of the enterprise. It starts from the aspects of brand image, product development, terminal management and team building, and concentrates on manpower, Financial and material resources, carry out transformation, innovation and breakthroughs. In terms of brand image, the Company strengthened the brand positioning of "Fashion Business Men", targeting young business groups, fashioning business, giving business men fashion, trendiness and avant-garde sensibilities to cater to business men's demand for fashion and highlighting the importance of business Men's unique taste, style and charm. In product positioning research and development, the "fashion business men" brand positioning as a model, the selection of fine quality fabrics, the use of advanced design concepts and production processes, for the majority of business men to provide favorite, enjoy the clothing category. For interrupting management, vigorously promote the "fine culture" of terminal stores, emphasizing quality instead of quantity, not blindly expanding, but working sturdyly to ensure the quality of operation, providing performance and benefits of a single store to achieve the enhancement of the brand image and brand value . In the strategy of market expansion, based on the principle of "strengthen the area, occupy the fort and break through each one", we select the regions that have the basis of consumption and the influence of the brand to create a model market and use it as a base to radiate around the clock Create a strong regional brand. At present, the special dragon in Anhui, Jiangxi, Jiangsu, Henan, Shanxi, Yunnan, northeast China and other regions already have hundreds of specialty stores and shopping malls counters, although the number is small, but are high-quality stores, style, management practices, performance excellent. In terms of team building, we draw on the strengths of all the public and form our own unique management model. We take culture as a link, pro-business as a bridge, training as a driving force, and aiming at goals to unify our ideas and ideas to form a joint force and build Cohesive and executive team. Since the beginning of this year, SMEs in major private economy sectors have been severely tested and shouted "Winter is coming." Ki-chan, general manager of the characteristics of the dragon company that at this time the most need to calm, we should look at this issue from another perspective. A hero in troubled times, when everyone lost their confidence, chaotic fashion, the opportunity came. The so-called "crisis" should be seen separately. The danger poses a chance. The characteristic dragon will judge the time and wait for chances to attack. Since its inception, Dragon (Fujian) Co., Ltd has been pursuing the brand of "Free Individuality and Passion Life". It is aimed at the young people aged 25-35 and provides high-grade, high-quality, high-standard and mid-price fashion business Men's. Since the products on the market, by the young business community favorite and sought after. Featured Dragon will be the perfect combination of business men's clothing and lifestyle trajectory of the perfect combination of creating a "business style of fashion," more than the average business dress more highlight the sense of fashion business men and publicity wisdom behind the fashion reorganization A restrained style of simplicity, emphasizing the comfortable and casual nature of life, will be a simple shift in consumer goods consumption of an experiential life, to provide consumers with a new, unique and more attractive way of dress.