World jewelry luxury giant: Cartier jewelry settled in Chengdu

On the tens of meters long red carpet, the movie stars Jiang Qinqin and Dong Jie are sexy in the catwalk. In front of the jewellery and watches worth hundreds of millions yuan, the gentlemen and ladies dressed in evening dress appreciating... Last night, the world’s luxury goods giant Cartier officially settled in Chengdu. Renhe Spring Department Store next to Tianfu Square staged an extravagant French fashion show.

The admission of two special "Cartier fans" attracted the crowd's exclamation and chase. Film stars Jiang Qinqin and Dong Jie made special trips from Beijing and Dalian to attend the unveiling ceremony of Cartier. Dong Jie wearing a black low-cut evening dress, the more mature charm, Jiang Qinqin's black backless evening dress is sexy to the extreme, she wore a string of glittering diamond necklace around her neck, design ideas from the "Chinese knot" It is said that this necklace sponsored by Cartier is called "Dragon Kiss" and is worth up to nearly one million yuan.

Carlyle Greater China Chief Executive Lu Huiquan waited for seven people to lift the golden festoons to begin cutting the ribbons. The red curtain behind them fell. In the cascading fire of waterfalls, 154 square meters of Cartier boutiques glittered in front of the crowd. It is understood that the former French President Mitterrand's Queen's designer personally took the art direction of the store, style and Paris Champs Elysees, Hollywood Beverly Hills's Cartier boutique shop convergence.

Then, Cartier invited more than 100 Chengdu rich people to visit the store. However, the most eye-catching is not that the store's six tall, jewellery demeanor models, is not a diamond watch with a price of 100,000 yuan in the store. In a series of high-quality jewelry, one is called "China. The most expensive giant diamond exhibited has become an absolute protagonist, visitors can not help but stay.

This “Treasure Shop” is located in the center of the store and weighs 63.66 carats. It is produced in South Africa. Giant diamonds in France through superb cutting pear-shaped loose diamond pendants, both color or purity have reached the highest level of internationally recognized, valued at 83 million yuan! Giant Diamonds will return to Paris via Hong Kong after a week in Chengdu.

Cartier's public relations manager, Deng Huiying, said that the first diamond exhibited in China is comparable to the famous Bolton Taylor diamond (69.42 carats) owned by movie star Elizabeth Taylor.

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It is reported that Chengdu Cartier is the 10th boutique in China after Beijing, Shanghai, Shenzhen, Hangzhou, and Harbin. A few years ago, Cartier had tried to open a watch counter in Chengdu. After tasting the sweetness, Cartier decided to invest in Chengdu after investigating for nearly a year.

Deng Huiying said that since Cartier settled in Chengdu, it had high spending power from Sichuan customers, leaving the footsteps of Sichuan people in major Cartier boutiques overseas. “Chengdu is an indispensable stop in China’s strategy for Cartier.” Lu Huiquan revealed that Chengdu’s consumer awareness is very advanced and they can enjoy life. These are the top international brands such as Cartier.

Related background 1

Cartier was established in 1847. The founder Louis-François Cartier was famous in the Napoleon III period, and later became the Queen's jeweler of the European royal family. Cartier was hailed by the Prince of Wales of England as "The emperor's jeweler and the jeweler's emperor." From the giant necklace ordered by the Indian prince, to the tiger-shaped glasses that had been accompanying the Duchess of Windsor, Cartier told one story after another.

Related background 2

According to the report of Goldman Sachs, the world's leading investment bank: In 2004, China's luxury goods consumption accounted for about 12% of global sales, and it has become the third largest consumer of luxury goods in the world. According to a survey, the growth rate of major luxury brands in China in the past two years is above 80%. According to statistics from the Chinese Academy of Social Sciences, the mainstay of consumption is the current domestic 10,000 entrepreneurs with assets exceeding 10 million U.S. dollars and 235,000 millionaires. According to statistics from China Charity Federation, 70% of the donations received by the club come from foreign countries and Hong Kong and Taiwan regions. Donations from the mainland's richest people account for only about 15%.