IKEA brand home 1.2 billion Fengxian build Asia-Pacific logistics hub

IKEA brand home 1.2 billion Fengxian build Asia-Pacific logistics hub
The world's largest home product retailer, Sweden's IKEA Group, will be located in Fengxian, Shanghai, the largest logistics distribution center in the Asia Pacific region. The center has invested 150 million U.S. dollars (about 1.2 billion yuan) and covers an area of ​​580 acres. The relevant agreement was signed on the 24th at Shanghai Jin Jiang Hotel.

So far, IKEA has invested a total of 232 million U.S. dollars in Shanghai, which has become one of IKEA's largest global logistics centers.

At the end of December last year, IKEA's first logistics center in Shanghai Songjiang was opened. At that time, the project investment was 82 million US dollars. At that time, this distribution center with an area of ​​400 acres and a storage capacity of 100,000 cubic meters had become the largest foreign warehouse in China.

Only three months later, IKEA broke records and built a 580-acre warehouse with a storage capacity of 200,000 cubic meters in Fengxian. This is the 28th logistics center of IKEA. After the Fengxian project is completed by 2010, IKEA's warehousing capacity in China will exceed 300,000 cubic meters.

"The world's largest deep-water port Yangshan Port and other good infrastructure, as well as human resources, make IKEA repeatedly choose to invest in Shanghai." Hu Dawei, president of IKEA Asia Pacific Logistics, said in an exclusive interview with the Shanghai Oriental Morning Post, "Ikea wants to build a true Shanghai Asia Pacific Logistics Center."

According to Hu Dawei, in addition to its larger scale than the Songjiang warehouse, the Fengxian project was the first IKEA global logistics center with a product inspection center. Quality inspections can be conducted before merchandise purchased from China flows into the Asia Pacific region. In addition, Songjiang Warehouse mainly stores fast-moving bulk products, while Fengxian Project will store more small-package products with slower circulation.

The two large logistics centers in Shanghai will serve as IKEA's logistics hub in the Asia Pacific region, providing support for more than 45 stores in the entire region that will develop in the next 10 years, and will play its prelude to fully exploit the Asia-Pacific market. Shanghai Oriental Morning Post reporter learned that IKEA currently has 24 stores in the Asia-Pacific region, accounting for only 10% of the world's 231 stores, a lot of room for development. Although IKEA will build warehouses in Malaysia, Japan and Australia at present and in the future, Shanghai will be the logistics headquarters of IKEA across the Asia Pacific region. According to Hu Dawei, the proportion of goods that IKEA currently purchases in China has reached 18%, and China has become the country with the largest amount of IKEA global purchases. After 3 years, IKEA hopes to further increase its purchase ratio in China to about 25%, and the total purchase volume in the Asia Pacific region will increase from the current 32% to about 37%.

Sweden's IKEA is the world's largest retailer of household products, with a global turnover of 14.8 billion euros in the 2005 fiscal year, a year-on-year increase of 15%.

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