Cheap glasses shop beachfront Yangcheng glasses profits will end

Recently, Yangzijiang Road opened a new optical shop in Danyang, which is the third chain store opened by Danyang Glasses in a year.

The "Danyang glasses" is not the first person to eat crabs. "Aspects of the same price" and "Bright-price glasses through trains" and other inexpensive optical shops have mushroomed in Yangcheng. For a time, cheap eyeglasses stores have adopted low-price marketing strategies, which have caused the wind in Yangzhou's optical market to rise. "No one can lose money to earn money, in a short period of time so many cheap stores appear, from the side confirmed the spectacle of the eye glasses industry profits." An industry source revealed that 70% of Yangzhou market glasses are from Danyang, the two glasses Unreasonable price difference, to provide affordable space for optical shops. "Danyang glasses" person in charge Zhou Hao also admitted that: Danyang is famous glasses wholesale market, there are small wholesale shops there can sell hundreds of pairs a day, and Yangzhou optical shop can sell a few times a day is very large Well, the disparity in quantity determines the price disparity.

The end of the huge profits era?

The reporter visited and found that a pair of titanium alloy frames are sold for only sixty to seventy yuan at affordable stores, but in some brand stores they are sold at 100-200 yuan, and 80 yuan worth of steel frames may be sold at the brand stores to more than 200 yuan... ... As a wholesale market for eyewear products, Danyang glasses are even cheaper. With the influx of affordable stores, the optical industry will end the “earnings era”? "Danyang glasses" Zhou Yan categorically denied that he thought that glasses and clothes, mobile phones and other goods compared to their own industry characteristics. For example, a supermarket or shopping mall will receive a lot of customers every day. An optical shop is likely to have only a few patrons. Businesses spend money every day in stores, employees, etc. These can only be obtained from limited glasses.

Glasses market faces reshuffle

The entry of affordable stores will inevitably change the current pattern of the optical market. According to incomplete statistics, Yangzhou optical shop has now reached nearly 100, while the optical shop under the banner of parity has reached nearly 20 in the short term. Attentive citizens will find that in the vicinity of the Wenchang shopping district, you will encounter an optical shop every few steps. Cheaper stores win with prices, and traditional optical shops naturally do not sit back. Many brand stores said in an interview that the influx of cheap stores will certainly impact on the brand stores, but the brand stores will offer high-, medium-, and low-end prices for different groups of people, ranging from tens of yuan to more than 10,000 yuan. The needs of different consumer classes. And more brand optical shops have thrown out the killer of technology and services to deal with the price wars of cheap optical shops. Many optical shops have held free service festivals and launched various services such as free cleaning, maintenance, plastic surgery, and disinfection, aiming to win over customers and stabilize their customer base.