Leading the New Wave of Environmental Protection Roots Flagship Store Landing in Beijing

Roots casual wear

On September 20, 2007, Beijing, the leading casual fashion brand in North America with the concept of “naturalness, relaxation and vitality” and Canada’s most iconic brand, Roots, announced the official opening of the flagship store in Beijing. In Beijing’s flagship store, people can experience the “so” natural, environmentally friendly, healthy and fashionable journey that Roots leads. At the same time, in order to arouse more attention to the environmental protection issues in Beijing, a special launching ceremony was held on site. As the sand slipped slowly from the sand-dust storm warning the increasingly serious problem, the Beijing flagship store was officially opened. In the future, consumers in Beijing can truly feel the environmental and natural health experience, as well as the autumn and winter natural energy and leisure wear clothing style new ideas.

Nature is the root of human beings' survival. Roots, founded in 1973, has always advocated the pursuit of nature, relaxation and vitality as its brand spirit, and fully demonstrated the essence of returning to nature. In Canada and the United States, it is deeply loved by people of all tastes, and it has become, to a certain extent, another symbol of Canada that focuses on outdoor natural life. Now, landing in Beijing, I believe that consumers who love outdoor recreation and pursue a relaxed and vibrant life attitude are not just another choice for casual wear, but also a simple, natural, healthy and energetic lifestyle.

Mr. Don Green and Mr. Michael Budman, the founders, said at the opening event of the flagship store in Beijing that “as Canada’s iconic brand, we have always emphasized simple, natural, healthy and dynamic products. The design emphasizes quality, simple design, and natural design concepts, giving each product a comfortable, practical feature, which is why the global community is recognized by many consumers. It is a pleasure to introduce Roots to Chinese consumers. With the opening of the flagship store in Beijing, more and more Chinese consumers will experience, recognize and support simple, natural and healthy life attitudes and environmental protection proposals."

Slowly into the flagship store in Beijing, you will find that nature, environmental protection concept fully integrated into the store's decoration. The beautiful scenery of green natural scenery above the storefront creates a natural atmosphere. In addition, all flooring and tabletop materials in the Beijing flagship store are made from bamboo that has a very short cycling cycle. Every link makes people feel that the brand is committed to promoting the enthusiasm of global environmental protection activities and the pursuit of natural, relaxed, healthy and vitality.