Insisting on the design of the brand and refusing to buy the flag Armani has been popular around the world for 30 years

If you have long been impressed with Armani's clothing and have purchased impulses, you may wish to calm down and see how to distinguish between genuine and fake goods. Giorgio Armani clothing line is divided into two main parts, and the color of the cloth is the only skill to distinguish these two series:

1. Giorgio Armani Boronuovo: Including men's and women's clothing, belonging to the more formal route, the cloth label is "white on black".

2. Giorgio Armani Collezioni: Also includes men's and women's clothing, which is suitable for general wear. The cloth label is "black on white". As for Giorgio Armani's second-hand Emporio Armani men's and women's wear, many of them are marked by "Eagle."

TIPS

How to identify true and false Armani

Getty images

January 2007 Milano Armani 07-08 Winter Men's Conference

Armani Women

From fashion to hotel

The extension of the Armani brand began in 1981 with the launch of Emporio Armani. Unlike the top-ranking Giorgio Armani high-end garments, the IPaul series garments are more stylish, casual and more diverse in design elements based on the simple, neutral design style. Giorgio Armani thus opened the trend of the fashion industry and attracted other opponents to follow suit. Fashion will soon become a smoky cloud, but style will have a profound impact. AMANI continues its long history of preserving its historical features. However, it maintains its unique spirit in all times and is undoubtedly the flag of fashion.

"When you don't know what to wear, you're right about wearing Armani." The Italians are even proud to think that the Pope and Giorgio Armani are the two major Italian symbols. Since opening its first clothing store in Milan in 1975, the “Armani” brand has rapidly swept the world in 30 years.

In the late 1990s, when rivals such as Louis Vuitton, Gucci, and Prada competed for the acquisition, Giorgio Armani was not interested in smaller luxury brands. He firmly believes that "fusion is a very difficult thing and that it may damage the Armani brand." Therefore, Armani insists on playing cards, takes the brand extension route, and taps the potential of different consumer groups. Even the shape of Armani chocolate is shaped by Personally designed by Giorgio Armani.

In 1985, Giorgio Armani took sole ownership of the company after the death of entrepreneurial partner Sergio Galeotti and focused on the expansion of new brands. In 1991 and 1997, Giorgio Armani launched the casual brand A/X Armani (A). / X Armani Exchange) and Armani Jeans.

A/X Armani was founded in 1991. Armani has created an environment that emphasizes color, fashion and space, while retaining a strong artistic decoration. Using the Italian open-air market as a blueprint, the store is filled with warm lighting, chic textures and bright colors, echoing the avant-garde and full-colored A/X series. Fine and unexpected materials create a unique, clean and comfortable environment. The atmosphere of the store is not only relaxed, plain and modern, but also reflects the unique taste derived from Armani.

Even if the economy in Europe and North America turned cold in 2003, Armani could still earn enough money in the Japanese market. "This is thanks to the balance that has been achieved between different brands and product lines," Fan Tanari said. "Perhaps the problems encountered by this brand in this country will not be encountered in another country's market." In the past five years, Armani Group's sales growth rate has remained at more than 10%.

In 2004, Armani's tentacles extended to a new area - luxury hotels. He set up a joint venture with Dubai's EMAAR company to create a chain of luxury hotels and resorts under the "Armani" brand. EMAAR has taken care of the construction, operation and management of the hotel. The hotel's design style was completely determined by Armani.

The most worth mentioning is the A/X Armani, which is the cradle of Armani's new ideas and the touchstone of his new fashion. A/X reflects Mr. Armani's design touch and provides young fashion men and women with creative clothing. This series belongs to sports and leisure clothing, you can wear Armani relaxed and elegant exercise.