9th Avenue to build China ASOS, ARK brand into Taobao Mall!

On April 19th, the Nineth Avenue Brand Apparel Discount Network announced that its ARKlibra apparel brand has entered Taobao Mall. Since its launch on the road, http://arklibra.taobao.com has relied on its high-quality supply chain and sound service system. The 2010 Online Retail Annual Conference won the "China Top 100 Online Retail Integrity Brands" and the "China Online Retail Annual Meeting's Most Investment Value Award" and Other awards. The opening of ARKlibra Taobao Mall today marks the end of the expansion of the Ninth Avenue supply chain channel.

Arklibra, abbreviated as ARK, is a young and free brand owned by Ninth Avenue. Its consumers are mostly active and fashionable young white-collar workers aged 16 to 26 years old. ARK products mainly include women's wear, men's wear, lovers' wear and clothing and shoes and hats. ARK combines the pure gourmet street culture and campus style with a timeless, American-style classic style and strives to create comfortable and delicate young clothes. "ARK represents not only clothes, but a way of life, a feeling of self-confidence and self-confidence," said Jessica, chief designer of ARK.

According to the person in charge of the ARK Mall on the Ninth Avenue, in order to attract more consumers, during the two-week opening period of ARK Mall, there will be a series of large-scale promotion activities such as free postage, full reduction, and buy-one-get-second promotions. At the same time also introduced a large number of new models, low prices spring and summer new products, the market price of 179 yuan spring and summer T-shirts, ARK Mall only 49 yuan shipping; market price of 380 yuan sea soul wind dress, ARK Mall just 100 yuan Can buy, in addition to shopping at ARK Mall there are opportunities for free gifts. In major shopping forums, many Amoy friends who purchased products for the first time in the ARK Mall posted a message to the public. The word-of-mouth communication of ARK Mall's opening has also made many office white-collar workers eager to try. The reporter saw a netizen posting a message in the post. “The opening of ARK Mall on the 9th Avenue was awesome! There are many product styles, cheap prices and free shipping. There are so many prize surprises. I am planning to recommend it to my friends! ”

It is understood that fast-growing apparel products have for many years reelected China's largest online shopping category, and the rise of B2C is the future trend of e-commerce. From only to vero moda, from Uniqlo to jack & jones, more and more clothing brands have settled in the B2C Taobao Mall. As the 9th Avenue own brand Arklibra settled in Taobao Mall, is the first step of the layout of the ASOS model of the Ninth Avenue, the promotion of the Ninth Avenue brand has far-reaching significance.

Background information:
British ASOS brand clothing online mall sales of goods: 850 brands (individual brand and investment brand)
Sales: 220 million pounds in 2010 (of which nearly 50% are self-owned brands)
Stock market value: 1.348 billion pounds (Data for March 2011)
Honor: “The most addictive online shop” selected by “MORE Magazine Fashion Award” in 2005 and 2006
Awarded "Best Professional Retailer Award" in 2011