After "concerned about the textile fabric brand", a series of reports followed one after another. The theme that "brand is the core competitiveness of fabric companies" has been repeatedly mentioned. Take Pengcheng Textile and True Gold Textile as examples.
Shaoxing Pengcheng Textile Co., Ltd. is a company specializing in R&D and production of textile fabrics in Pingshui. Over the years, this company has unswervingly followed the road of branding. The “Pengyu†brand fabrics it has created have become known in the clothing industry. Higher products, relying on brands, have been very good inside and outside the company. At present, "Jin Gongzi", "****", "Fir Shan", "Red Bean" and other well-known brand shirts have selected "Peng Yu" fabrics, "Pengcheng" has become a brand of textile fabric enterprises in our county. A bright spot.
Today, brands represent the choice of most people to a certain extent. In people's minds, relying on brands to determine the quality of products is basically reliable. At present, the brand awareness and brand building capabilities of some fabric companies in China Textile City are gradually increasing. Some fabric companies began to pay attention to the creation of their own brands, all-around attack, set production and management into one, the introduction of advanced marketing concepts, and boldly break through the traditional model to promote the brand. Branding has added value to its products, and it has also earned the company more market space and profits.
Zhejiang Yizheng Jin Textile Co., Ltd. is a company specializing in the production of jacquard fabrics. In August last year, Yizhengjin launched the fabric brand “Flora,†which targeted the development of fabrics and targets mature women. The brand's fabric is positioned as high-end, elegant and high-grade. “The jacquard fabric is inspired by nature and incorporates strong Chinese elements. Our goal is to make 'Flora' a quality fabric.†Yi Jinjin, General Manager Shen Jinpeng, told reporters that he had just started to do branding. At the time, some people did not fully understand that there was no need to brand a fabric. After a large amount of investment in the early stage, the guests now trust the brand “Flora†very much. In the eyes of the customers, this brand represents fashion, quality, and luxury. Shen Jinpeng said that at present the company and dozens of clothing brands are cooperating and sales are good. In the past, the general fabric profit was between 10% and 15%. After the brand was launched, the profit could reach 20%-30%, and the orders that followed were obviously more.
The relevant person in charge of the Shaoxing County Bureau of Science and Technology told the reporter that apparently, the price competition of fabric companies alone is not a lasting measure, and brand should be another core competitiveness. At present, the brand textile fabrics of China Textile City are in the process of starting, which shows that the awareness of enterprises is also slowly changing. Although brand management is a long-term process, it is also a process of value accumulation. Branding of fabrics is worthy of the pursuit of fabric companies.
Shaoxing Pengcheng Textile Co., Ltd. is a company specializing in R&D and production of textile fabrics in Pingshui. Over the years, this company has unswervingly followed the road of branding. The “Pengyu†brand fabrics it has created have become known in the clothing industry. Higher products, relying on brands, have been very good inside and outside the company. At present, "Jin Gongzi", "****", "Fir Shan", "Red Bean" and other well-known brand shirts have selected "Peng Yu" fabrics, "Pengcheng" has become a brand of textile fabric enterprises in our county. A bright spot.
Today, brands represent the choice of most people to a certain extent. In people's minds, relying on brands to determine the quality of products is basically reliable. At present, the brand awareness and brand building capabilities of some fabric companies in China Textile City are gradually increasing. Some fabric companies began to pay attention to the creation of their own brands, all-around attack, set production and management into one, the introduction of advanced marketing concepts, and boldly break through the traditional model to promote the brand. Branding has added value to its products, and it has also earned the company more market space and profits.
Zhejiang Yizheng Jin Textile Co., Ltd. is a company specializing in the production of jacquard fabrics. In August last year, Yizhengjin launched the fabric brand “Flora,†which targeted the development of fabrics and targets mature women. The brand's fabric is positioned as high-end, elegant and high-grade. “The jacquard fabric is inspired by nature and incorporates strong Chinese elements. Our goal is to make 'Flora' a quality fabric.†Yi Jinjin, General Manager Shen Jinpeng, told reporters that he had just started to do branding. At the time, some people did not fully understand that there was no need to brand a fabric. After a large amount of investment in the early stage, the guests now trust the brand “Flora†very much. In the eyes of the customers, this brand represents fashion, quality, and luxury. Shen Jinpeng said that at present the company and dozens of clothing brands are cooperating and sales are good. In the past, the general fabric profit was between 10% and 15%. After the brand was launched, the profit could reach 20%-30%, and the orders that followed were obviously more.
The relevant person in charge of the Shaoxing County Bureau of Science and Technology told the reporter that apparently, the price competition of fabric companies alone is not a lasting measure, and brand should be another core competitiveness. At present, the brand textile fabrics of China Textile City are in the process of starting, which shows that the awareness of enterprises is also slowly changing. Although brand management is a long-term process, it is also a process of value accumulation. Branding of fabrics is worthy of the pursuit of fabric companies.
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