[China Glass Network] On the morning of April 20th, the new version of the Chihiro website of Jingdong Mall was officially launched. This was the first time that Jingdong had made a major change to Chihiro after the acquisition of Chihiro in March last year. The industry believes that this means that Jingdong has begun to increase the layout of the female online shopping market, and hopes to compete with Vanke Eslite's V+ platform.
The new version of the Chihiro website includes women's wear, underwear, sports, accessories, shoes and hats and other categories. And there are dozens of brands such as Giordano, Belle, Ai Mu, Nike and so on. The positioning of Chihiro's fashion department stores is very similar to V+ and Yintai.com, which means that this field will face more intense competition in the future.
Liu Shuang, the former assistant to the president of Jingdong Mall, was once the person in charge of the Chihiro website. He said on Weibo, “The new version of Chihiro is on the line, and the brother said that the cow is full of faces. From last year, he proposed to build a new Chihiro to me. Before going on, I didn’t go online, and I’m finally calling out. The new Chihiro carries the mission of 360BUYGROUP’s flagship of women’s merchandise. If it’s last year, it won’t let V+ stand out, new Chihiro, please give it, no cost. I have worked hard for more than a year."
Previously, Jingdong Mall CEO Liu Qiangdong had initiated discussions on Weibo. The content was “How to quickly and effectively increase the proportion of female customers. At present, the proportion of men in Jingdong Mall is too high, and it is seriously unbalanced! Please advise us!â€
The launch of the new version of Chihiro.com means that Jingdong Mall has begun to lay out in the women's market.
Chihiro is a B2C e-commerce company mainly engaged in fashion goods such as clothing, shoes, hats and accessories, which was invested by SK Telecom of the world's top 500 Korea. It was officially acquired by Jingdong Mall in March last year. Liu Qiangdong’s evaluation of the acquisition was very high. At the time, “the acquisition will further satisfy the demand of Chinese online shoppers for daily-use department stores, and will strengthen the leading position of Jingdong Online Mall in China’s B2C e-commerce industry.â€
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