French crocodile push new COSTE L!VE: Rushing up the wave of pop art

LACOSTE L!VE Shanghai Joy City Store

From low-key luxurious luxury items to colorful Parisian shows, French fashion has always been the desire of people who pursue quality of life, just like the French crocodile (LACOSTE) has captured the heart of a generation of metropolitan upstarts and LACOSTE (LACOSTE) ) The latest launch of LACOSTEL!VE is an elegant, modern, stylish and full of urban youth with its unique French descent and crocodile DNA.

LACOSTE brand

From low-profile and luxurious accessories such as shoes and footwear to colorful fashion shows in Paris, French fashion has always been the fashion standard for pursuing people of high quality. The nearly 80-year-old LACOSTE brand has captured the hearts of generations of metropolitan upstarts with its consistent simplicity and casual fashion style, while LACOSTE's latest LACOSTEL!VE2011 spring/summer collection is The DNA of the unique French descent and crocodile brand perfectly embodies the elegance, modernity, fashion and urban youth personality.

LACOSTEL!VE follows the iconic unique symbol of unique identity - "!", and the big red exclamation point brings a sense of visual shock. LACOSTEL!VE2011 spring/summer series is designed for consumers who are dedicated to style, quality and tailoring. Since the creative new red exclamation ad has been on the line, it represents optimism and sports, music and The youthful feelings of fashion, culture, and trends have stirred up a wave of strong red shocks in the hearts of newspaper users.