Recently, China's first truly new retail clothing experience store officially appeared in Shanghai Zhengda Plaza, attracting multiple media and TV stations to report. It is reported that Ximian not only opened the first sleep clothes store in China, but also created a number of first-class smart services in the industry. So what is the peculiarity of the sleepy pajamas experience store, let us unravel the mysterious veil.
"Immersive" experience store, let you have a great experience
1. Pajama experience store with smart hanger system
In the product display area of ​​the smart experience store, Ximian uses a smart hanger system. As long as the customer is interested in any pajamas and removes it from the hanger, they can intuitively see the pajamas on the large electronic screen. Product information, design advantages and features, size recommendations and other product information. In addition, the smart hangers will be very simple and clear to let customers know the design concept of this pajamas and the reasons for purchase.
2. "Immersive" pajamas experience store
When the customer comes to the Zhongguan experience area, the mysterious "Little Blue House" will let you immediately immerse yourself in the blue fiber of the ocean.
The hi-sleep patented wicking yarn "Blue Magic Spinning" layered fibers are threaded and interwoven to present in front of the customer, fully demonstrating the entire process of perspiration of each yarn.
In addition, customers will learn more about the structural principle of pure cotton moisture absorption and non-perspiration. Cotton has always been the first choice of mothers. They don’t know the defects and they have never seen the process of water-absorbing water lock. In this small blue house, customers can more intuitively see the reason why cotton is not wicking.
When the author interviewed the customers in the store, the customer friend said: "Into this blue room, it was really shocked for a moment. Every fiber, every drop of water is very realistic, I think there is The water falls on my face, and the word immersive especially expresses my feelings."
"I always thought that cotton is the first choice. After I experienced it, I found that the cotton lock capacity is really strong. The baby who loves sweat is really not suitable for wearing cotton."
"The effect of the experience is really shocking. I watched it several times and took a photo to send a circle of friends."
“I think there are a lot of experience stores in Shanghai, but I am most optimistic about sleeping in so many. If I have a sequence, I think it can be defined as version 1.0â€
3. A experience store that can be "tailor-made" pajamas
If you are a vip customer who has a good sleep and have special needs for the perspiration function, then the experience store is right. The hi experience store has sufficient fabric resources, which can be customized according to the customer's needs. , perspiration quilt cover and other columns of perspiration products.
The author also learned that the Ximian Zhengda Experience Store has begun to receive customized orders before it has been opened. It seems that the opening of the hi-sleep intelligent experience store is really popular. However, due to the opening of the first month of the event in June, there were too many visitors, and the customization industry was postponed to July.
4. China pajamas new retail offline intelligent experience store
Although Xiyin is a new retail smart experience store, its special feature is that it is not in sales, but it is important to experience. Here, customers can understand one piece through the experience of dripping experiment, fiber structure under microscope and so on. The past and present of the clothes is to let the public get out of the cognitive misunderstanding of cotton as soon as possible.
However, if there is a fancy style on the spot and you don't want to pack a big bag, the customer can directly scan the online order, and the next day, SF will arrive at home, or you can choose to send it to your home in 1 hour.
At the scene, the author also interviewed the person in charge of the experience store. Asked the reason, the person in charge said that the mission of Ximian is to "let all children sleep peacefully and enjoy themselves", but the public's misunderstanding of cotton is too deep, and even not willing to try a new category. In order to increase the chances of mothers experiencing sweating pajamas for their children, we have made some special efforts.
The person in charge once again said that the appearance of sweating pajamas is the story of the founder Jia Qiansheng and his son.
Before 2012, as a father, Jia Qiansheng was the king of Chinese pajamas. He runs the country's largest pajamas processing factory, producing high-end pajamas for internationally renowned brands such as Secrets, La Senza, Next, M&S, but always for the sake of frequent cold. The son of a cold is worried. Until a doctor reminded him, the doctor said: "In addition to viral cross-infection, most children catch cold because of sweating and cold!" Jia Qiansheng suddenly realized that when his son caught cold, he might wear cotton on his body. He was given a gift to his son and a gift to thousands of children.
In order to create an extreme sweat-wicking pajamas, in 2012, Ximian Company cooperated with INVISTA to develop a patented perspiration fabric with a quick perspiration and a comfortable fit on the basis of COOLMAX. . Its perspiration speed is far more than pure cotton. According to the sleep test, the drying speed is 5 times that of pure cotton, especially suitable for the sweaty baby with fast metabolism and large activity.
In addition, the sleepy seven-year development has won 11 national patents in sweating pajamas, and its 6 projects are all related to perspiration. In addition, Ximian is also submitting perspiration to the United States and Germany. Invention patent application for pajamas and underwear.
At the press conference on June 1st, "Breaking the Misunderstanding of Cotton", Jia Qiansheng also said that he would like to learn from Huawei and become the company with the most invention patents in the world for sweating pajamas and perspiration underwear, and firmly believes that in the future 20 In the year, Xiaomian Blue Elephant will surely go international and become a global brand.
Nowadays, the situation of offline clothing stores is very sluggish. Under the situation that all major brands have closed stores, Ximian is a new force in Shanghai. It is very popular to open pajamas in Shanghai. We have to say that sleep is A dark horse in the clothing industry is a real exploration of the new retail clothing experience store. Finally, the author still advises readers to experience the "1.0 version" of the new retail clothing experience store in China. I hope that you are as good as me, and it is worthwhile.
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