[China Glass Network] How to effectively improve the sales force of the website is a topic that the company has been pursuing. The following five core elements that must be in place during the construction of a marketing website are shared with you.
First, to help enterprises achieve business goals for the purpose of website construction
Marketing-oriented corporate websites must be designed to meet certain aspects of the company's online marketing functions, such as customer-oriented corporate website marketing functions, sales-oriented corporate website marketing functions, and international market development as active corporate website marketing functions. The above simple enumeration is based on the realization of the company's business objectives, so as to realize the value of its website marketing through tools such as websites.
Second, good search engine performance
Another important function of the corporate website is the website promotion function, and the search engine is the more important channel for the netizens to obtain information. If the enterprise website cannot be effectively promoted through the search engine, the marketing website will be greatly reduced in marketing. Therefore, the marketing enterprise website must solve the search engine problem of the corporate website, and can also be understood as the work of search engine optimization. In the marketing enterprise website solution, the search engine optimization work is based on the long-term work, from the corporate website. The planning phase and even the strategic planning phase of enterprise network marketing have begun, and it runs through the entire operation process of the corporate website.
Third, a good customer experience
How to improve the customer experience of the corporate website is an important issue that must be considered by the marketing enterprise website when the enterprise website is facing the potential customers and customers or any organization or individual that is related to the company's business. Customer experience is everywhere in our current modern marketing. For example, in telemarketing, we have to pay attention to the customer experience. In face-to-face marketing, we have to pay attention to the customer experience, and we have to pay attention to the customer experience when designing the business process; Then the corporate website is a window that directly faces the market subject and needs to pay more attention to its customer experience. The customer experience is another very unquantifiable indicator, and more often it feels different audiences. We generally implement a marketing-oriented corporate website with a good customer experience from these aspects: usability (the basic standards of the website: speed, security, compatibility, navigation, etc.), website communication (for special user groups) Customization, the interaction and communication functions that the corporate website should have, the credibility of the website (consistent with traditional information and the consistency of the information in the station, the degree of trust, etc.), easy to spread (sharing is a high value conversion rate in online marketing) a mode) and other aspects.
Fourth, pay attention to details
The details are also an important element in the customer experience. Because of its importance, we use it as a factor in the marketing-oriented corporate website. The process development, content maintenance, website management, etc. of the marketing-type website need to reflect the details. .
V. Website monitoring and management
Another factor of the marketing website is the monitoring function and management function of the website itself. In simple terms, the website always needs to add a piece of traffic monitoring code, and more management features are not introduced.
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