2012 Shenzhen International Brand Clothing & Accessories Fair on July 8 grand opening, jessie Jessie women with simple and elegant white pavilion elegant appearance, China Beauty network of correspondents at the exhibition site of women interviewed Jesse Liu.
China Beauty Network: Liu, Hello, First you give us a brief introduction to our company and company brand a good overview of what is good?
Mr. Liu: Shenzhen Jessie Garments Co., Ltd. is a modern garment enterprise integrating design, production and sales in Hong Kong Merit Fashion Trading Company invested in mainland China in 1999. The company is headquartered in state-level science and technology park - Tiananmen Square, Futian District, Shenzhen City. After more than 10 years of development, the company has a sound management system and excellent design and marketing team. The annual sales performance has been growing steadily at a rate of 30% or above. The company has also grown steadily in Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou and Shenzhen , Changsha, Wuhan, Shenyang and other places with multiple branches. The company's high-end women's clothing brand - JESSIE (Jesse) Department of Shenzhen and Hong Kong simultaneously registered fashion ladies. JESSIE advocates and pursues the design concept of "simplicity is the classic". With its precise positioning, elaborate workmanship and comfortable version, JESSIE perfectly interprets the classic connotation culture of Jessie women's clothing. At the same time, with its fashion affinity, JESSIE has conquered a large number of Has a quality, content, self-confidence 28-45-year-old urban white-collar workers, reason has a JESSIE elegant, charming, simple, not cumbersome femininity has become the urban white-collar workers and other professional women's fashion.
China Beauty Network: Just visited our pavilion found that our pavilion design is very simple and unique atmosphere, unique style, attracting a large number of visitors, then do not know the theme of the exhibition design and theme of what is it?
Mr. Liu: The theme of this pavilion is water. The lines of the pavilion all represent the ripples of water. The second is the water drops, the pure water droplets emitting a unique luster. The meaning of water covers a wide range of species, the energy distributed by water is the largest, while women like water, women are like water. Therefore, we hope that through the continuous improvement of Jesse's products, we will be able to add more power to our women and be more confident and fulfilled in their lives and their work. These are the profound meanings represented by water.
China Beauty Network: In the exhibition hall also showed us a lot of new products, then the theme of this new product and what is it?
Liu: The show's new products are mainly our Jessie Women's 2012 autumn and winter new products, the theme of the new product is to "seek" and expand, because we did a large-scale promotional activities in the early stage, that is, our 2012 autumn and winter new conference, The main theme of "seeking" is to convey that all the women in society now are seeking for a more perfect self and longing for the return of the soul. However, in real society, money, rights and material are devastating , We can not touch the true, so we want to find the bottom of my heart the other dreamlike beauty of the thirst, JESSIE uphold the beautiful and gorgeous design concept, with elegant and romantic femininity, Broke into a pure city of the sky to find their own, back to the true. Our Jesuit women is through this, beautiful gorgeous, simple and elegant design, highlighting the urban women's self-confidence and elegance. Let more women who pursue fashion intellectuality find their true self here and their favorite costumes.
China Beauty Network: That a dazzling array of women's clothing brand, our Jessie women compared with other brands, its biggest advantage where do you think?
Mr. Liu: First of all, in product design, our products have simple connotation, elegant, fashionable, classic, gorgeous, retro design style, with its profound connotation, smooth lines, noble taste and super high quality have been conquered A large number of elegant and confident, the pursuit of fashion urban women. Second, the quality of the products; each of our products, Jessie women are selected by the most superior fabrics, exquisite tailoring, sophisticated work highlights the intellectual woman's self-confidence and elegance.
In addition, our brand positioning is very clear; Jesse women's clothing specifically for the Chinese white-collar workers to create, not the so-called luxury goods clan, quality white-collar workers, have a certain cultural accomplishment, the brand of clothing dress requires implicit introverted, core age consumer groups This is the core part of being between the ages of 32 and 48 because after the females have passed the age of 32, after 7 or 8 years of social construction and personal precipitation, they all have their own careers Achievement, income, more able to support their quality of life, and then through the Jessie women's clothing in the workplace can be better improved in life with friends to better get along.
China Beauty Network: That the number of visitors to our pavilion is so much, I believe there must be many dealers come to consult, the dealers who are most concerned about what is the problem?
Mr. Liu: mainly interested in the transformation and upgrading of our products, and then there are still some distributors who hope to continue to reach a good cooperation with us. As well as the new franchisees on our brand joining policy advice.
China Beauty Network: Through this exhibition, what kind of effect do you hope to achieve?
Mr. Liu: Through this exhibition, we mainly promote and promote the brand image, and demonstrate the transformation of our Jessie ladies in the industry, or to more friends in the business and to consumers around us.
China Beauty Network: This exhibition indeed played a very good role in promoting our brand, then in addition, we have any other way to promote it?
Mr. Liu: Our promotion is very comprehensive, including the promotion of shopping malls, promotion of magazines, promotion of airports and networks, as well as our latest micro film "Gift" introduced this year, taking microfilm as the core value of creativity, innovation and system Integrated communication will shake the resonance of the audience through the strong promotion of Youku, Tudou, LeTV, Sina, Tencent, Sohu, Netease, Tianya and other media. As well as cooperation with the crew and well-known sections in the television media on the television to step up their cooperation with celebrities.
China Beauty Network: Our promotion is indeed very large, I believe there will be more and more consumers will know our Jessie ladies, and that interview at the end, you can describe with us Jessie women's next few years Or a longer period of what kind of development plan?
Mr. Liu: We hope that through the steady growth of our brand, we can give our distributors and consumers more surprises, and then we will continue to uphold the business model of "strong management, the image of the outside", forge ahead with determination, Through precise position, elaborate workmanship and comfortable version, it perfectly interprets the classic connotation culture of Jessie ladies and becomes the preferred brand of professional women such as urban white-collars, trying to make Jessie ladies a wonderful flower of domestic excellent ladies .
China Beauty Network: Thank you, Liu today to accept our interview, let us have a more in-depth understanding of Jessie Ladies, where I represent the Chinese beauty network I wish you and your team in the clothing show on the successful Success, but also wish Jessie women in the future development of better and better!
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