How to achieve microblogging marketing

[China Glass Network] Since the birth of Weibo, a social network, it has been well received by everyone. "Weaving the collar" has become an indispensable part of many people's lives. Microblogging marketing has also become an important promotion method for many merchants. Weibo marketing is not only to accumulate a large number of fans, but more importantly, to promote the products and services of the company through Weibo, so that fans can automatically help you to promote, this is the commanding height of Weibo marketing. So how can companies make Weibo marketing a small blog?

How to do "micro"

Weibo, supplemented by text-based images. So how to write Microsoft text has become a controversy that everyone can't talk about. Everyone knows that a soft text should have a good effect, ranging from a few hundred words to thousands or even tens of thousands. However, one of the characteristics of Weibo is "micro". It does not allow you to sprinkle thousands of words. You can only use the words of a hundred words to explain things clearly.

If you take this one hundred words and show the characteristics of products and services, it seems that it is impossible. Therefore, we can only do as much as possible. Can not pursue big and complete, can only be small and fine. So how to achieve "micro", to be small and fine?

To achieve "micro", to be small and refined, is to find a core selling point in all the characteristics of your products and services! Consumers are willing to pay, often because he is only interested in which is more useful to him. a little bit. And this is what he needs. Therefore, to achieve "micro" is to find your core point, and then a good docking with the needs of consumers, there is no need to lengthy. Find the right point and cleverly hook the consumer's interest to guide them to view your product. Now that the information is overwhelming, marketers must learn to be short and fine. Who will have so much time to see your big talk?

How to do "Bo"

In addition to a little "micro" in Weibo, the other point is "Bo". A good Weibo can make your product information spread like a virus. Everyone who is doing Weibo marketing is more concerned about its "Bo". So how can we achieve "bo"? And this is where we really need to work hard in Microsoft.

Since it is to do microblogging marketing, then we must have a very clear understanding of Weibo users. What kind of people are Weibo users, what are their psychology, and how to grasp their psychology for marketing, this is a problem we need to solve. According to the observation of the Unin network marketing course, there are two general characteristics of users on Weibo: First, love to join in the fun, second, like entertainment. In fact, it is not difficult to find out that the popularity of popular events and entertainment content on Weibo is relatively high. Therefore, if we want to make our Microsoft text widely spread, we must be able to do both of these points. In fact, most of the microblogging is 80, 90, so we have to analyze their personality characteristics.

Therefore, we must use these two events as the material for writing when we write Microsoft. Of course, if you can combine these two events, then the power will be even greater, depending on how your level is.

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