Chinese shoe machine overseas gold five shortcuts

Since China joined WTO in 2003 and before the outbreak of the global financial crisis in 2008, shoe-making companies that originally only made a small number of shoe machines have expanded their production categories and launched the “Whole Plant Planning, Whole Plant Output” service for the footwear industry. The shoe machine industry achieved a qualitative leap in terms of technology and scale, and achieved rapid expansion in the short term. The ice age after the financial turmoil in 2008, and the adjustment of industrial upgrading, will greet the spring of recovery in 2009-2010. Unfortunately, it did not last long. After peaking in the first quarter of 2011, it gradually entered the historical “second ice age”.

After the 2012 overall and annual off-season, the overall negative growth predicament, the operating environment of the domestic footwear industry in 2013 will not be optimistic, and even continued sluggish, due to: First, the Chinese shoe industry in its own structural adjustment upgrade, automation and In the direction of intelligent transformation, there are technical difficulties because many shoe-making technologies require actual production verification. Most shoe-making enterprises are not interested in experimental production. Most of them want to buy very mature and stable technologies and equipment. Therefore, most of the technologies and shoes machines that have not passed a lot of actual production verification are still in the stage of exploration, and no scale effect has been formed. Second, when finished shoe enterprises consider equipment investment, they do not dare to invest easily without significant efficiency and performance improvement (including the ability to cope with a small number of various orders) and insufficient orders from shoe companies. Third, labor costs, raw material costs, management costs, etc. only rose up, business operations are becoming increasingly difficult, and even affect the confidence in the future of business. These three factors, coupled with the shift in the industry, have already reached peak levels in China's shoe production and have begun to gradually decline.

As a result, the shoe machine companies are more powerful and have been able to move overseas and have achieved better development and broad profit margins in overseas markets. Taken together, there are the following five "shortcuts":

Shortcut One: OEM processing, the original accumulation of shoe machine industry, with the upper end of the finished shoe, there are OEM processing, to achieve the original accumulation process. Some shoe machine companies that started earlier and have solid foundations have not only obtained stable orders and profits through OEM production to foreign customers, but also gradually gained strong production technology and international quality in cooperation with foreign customers. , And has expanded the scale of the company, has laid a solid material foundation for the independent brand to open the foreign market. For example, the well-known Dongguan Huida Shoes Machinery Co., Ltd. has been developing for more than ten years. In the early days of its establishment, it was renamed and branded by a well-known Italian former helper brand. Hundreds of shoe machines are supplied to the rest of the world by foreign brands each year. The company's technological R&D, production scale, process quality, capital accumulation, management experience, and other hard and soft strengths have been greatly improved. Even if the financial storms are not exported smoothly, they can quickly open up domestic and neighboring neighboring countries with all the advantages they have accumulated. It was adopted by many well-known shoe-making enterprises, smoothly responding to the market downturn and maintaining stable development.

Shortcut 2: The high-end brand model replicating this model was the first to push Emma CNC. After 12 years in business, they focused on high value-added product development, brand operations, and shoes, leather goods, clothing, furniture, automobiles, Various industries, such as stationery, sporting goods, and electronic products, interacted with customers and business associations, and conducted extensive publicity and cooperation with industry media to build an industry-focused, comprehensive coverage of print media, portals for the Internet industry, public media, and outdoor media. Exhibitions, conferences, conferences, and other three-dimensional, diversified, internationalized brand promotion model, establish a professional high-end brand image.

In the past 12 years, it has also explored a set of domestic and international operating models that have attracted agents from multiple regions around the world. In addition, we apply the high-efficiency production model applied in many industries in China, mature and stable software and hardware products, and cooperate with different countries' language versions to make localized copies. This higher value-added operation method has attracted the favor of domestic and foreign customers, and the development pace in recent years is relatively large.

Shortcut 3: Low-cost exports, information is the king of this model, known as the "Chinese Jews," Wenzhou shoe makers play their heads. Wenzhou shoe machines have always been known for their "stable quality, low price, strong practicality and professional production." Many Wenzhou shoe makers show their faces at the professional exhibitions at home and abroad every year. They seize business opportunities, use exhibitions, business visits, connections, industry chambers, import and export companies, agents, distributors, agencies, and customers. Multi-channel information, such as e-commerce and media advertising, has been characterized by its specialized production capabilities and competitive cost-effectiveness. In the past years of information asymmetry, especially in 2003-2008, in some emerging countries and markets such as Russia and Vietnam, The Middle East, Africa, Eastern Europe, India, and South America quietly laid out and occupied larger market shares, such as Wenzhou Bangda, Cangqiao, Dashun, Ganjiang, Whitby, Zhuda, etc. Under the fierce situation, they have quietly fought in foreign countries and have obtained good orders. In the process of enterprise accumulation, they can manage the domestic market with a better foundation.

Shortcut 4: Two-way travel, the exchange of resources such ways, for the domestic strength of the shoe machine companies are adopted, is also widely recognized by the industry as a benign development model, among others, such as Wenzhou Dalong shoe machine, early before the back machine , Starting at the bottom of the press machine, occupying half of the Wenzhou shoe machine market. In 2000, it set its sights on Italy and cooperated with Sabah shoe machines to introduce the world's leading nail heels, massage machines, and bc hot and cold setting products through international giants. Cooperation has not only rapidly improved product quality, but has also become one of the few manufacturers in the country that can achieve the output of the whole shoe factory. After many years of sound development, by 2008, when insight into the Italian shoe machine has developed to require a larger adjustment period, Dalong Shoes Machine has put its fist product—front and back, press machine, and sold it to the Italian shoe machine in the form of OEM. The company changed the technology input to output and supplied products to the world through Italian companies. This two-way sales and mutual use of resources model has established Dalong’s leading position in the shoe machine industry. Its operating model has also been praised by the industry as “the most successful business model”. It is also highly value-added and mature. Shoe machine business model.

Shortcut 5: The output of the entire plant, the value of innovation After years of development in the domestic shoe industry, a few powerful companies have developed a mature set of shoe-making factory output production experience based on the extensive use of local shoe factory customers, such as the large-scale production line. Large-scale production, group-style lean production, such as Wenzhou Dalong, Dongguan Yili, Jinjiang Shengda and other representative shoe machine companies, because of the relatively good output capability of the whole plant, in the case of the outward movement of the shoe industry, these The factory has a rapid response to the finished shoe factory settled to a relatively unfamiliar place, supporting a poor place, continuing to provide the entire plant output service capabilities to help shoe companies quickly adapt to the new environment, but also for the shoe machine business itself has created new Profit space and market opportunities.

Although we have seen the various pressures and difficulties faced by the domestic shoe machine industry, the above overseas gold rush has given us different thoughts and inspirations. Because "only sunset companies, there is no sunset industry." The shoe-making industry is closely related to our lives and has long-term development potential. Even if the industry is currently in a bottleneck, it is a normal phenomenon of the survival of the fittest in the industry. Although the shoe-making industry is shifting to low-cost areas, there is also a tendency that energy-saving, low-carbon, environmental-friendly, automated, and intelligent production methods are also emerging in the so-called high-cost areas, and have obtained a good space for development. Shoe machine companies can learn from these five short-cuts, and in today's more integrated global economy, find suitable models for their own development and expand new markets to meet the next peak of development.