Cities are circling around and life is in a hurry. How to find the initial simplicity in the fast-paced life and the advent of Generation Z?
National treasure brand ME&CITY 21 spring series of urban suspense blockbusters may have the answer you want.
"HOW TO GET LOST ""NO PURPOSE IS NEW ROMANCE"
Dependence, alienation, confusion, ambiguity, should life be like this? What kind of complicated relationship lingers between people and cities? This is a question that young urbanites have been burying deeply in their hearts. This is also a question that ME&CITY wants to explore and answer in the 21st spring advertising campaign.
"City life hinders you from feeling the season, and walking restores your perception."
Just like the picture presented in the film, the models wore the new series of ME&CITY21 spring costumes, wandering endlessly on the urban streets, encountering surprises, and reaping the joy of reunion again and again.
Can you truly feel what this city that is closely related to you brings to you, let go of what you think, explore the relationship between people and the city with a new vision and perspective, and walk in the city. Put aside the complicated life and the hustle and bustle of traffic, no need to think too much, what you see is what you get, return to the original and simple, all questions will naturally have answers.
Fashion is an attitude
It's related to the season and mood
The ME&CITY21 spring urban suspense blockbuster not only presents the aesthetics of the new series of ME&CITY21 spring clothing, but also shows the fashion and rigorous attitude that ME&CITY pursues. The entire blockbuster, from creativity to production, is ME&CITY's young and fashionable , The trend is most authentic.
Director: Bamboo ZANvisuaLprO
He has directed many big-name advertising films such as SAINT LAURENT, Tiffany, LV, Nike, etc. He has an absolute say in blockbuster films.
Photography: Zeng Wu
At present, the top fashion photographers who are red to purple, have cooperated with fashion magazines many times, and 80% of the blockbusters of Yi Yang Qianxi are produced by his lens.
Style: Liu Xiao
One of the most recognizable stylists in the fashion circle, the Wallpaper dossier fashion director, the ODD STUDIO creative director, and the queen stylist for many designer brands and magazines.
Model:
Yu Hang
New international supermodel, 2017 Shanghai International Model 3rd place, a new generation of Chinese male model leader. He has been on the LV Paris show for three consecutive seasons.
Consica
International supermodel, the world's best newcomer, and the number of appearances ranked in the top 10 in the world. "VOGUE", "Bazaar Fashion", "Fashion", "T" and other magazine cover models. MiuMiu, HERMES, Lane Crowford, PRADA and other first-line brand advertising models.
Huang Shixin
The new generation of Chinese models have participated in the runway shows for brands such as LANVIN, HERMES, LOEWE, Berluti, Givenchy, and Dior.
Yuan Bochao
Chinese new generation model. Participated in the shooting of many well-known magazines such as VOGUE, Planet, Wall paper, ELLE, BAZAAR.
Spring is here, everything is born
For everyone is a new beginning
The ME&CITY 21 spring series is designed based on simplicity and modernity, combining modern tailoring techniques and first-class quality fabrics, interpreting urban modernity, advocating urban elegance and making simplicity the highest form of refinement. For example, the new series of women's windbreakers, shirts, jeans, men's jackets, sweaters and other trendy items combine delicate urban life with a pleasant wearing experience to create a new classic aesthetic from multiple perspectives, so that clothes can meet different occasions The lifestyle of the company is in line with the aesthetic needs of urban men and women who have dreams, enterprising spirit, love life, and pursue a sense of design and quality. In the continuous upgrade and renewal of the brand image, it presents a progressively younger high-end fashion.
From the stunning visual presentation to the inner desire to perceive
What ME&CITY does is never just clothes
Since its establishment in 2008, ME&CITY has captured countless urban fashion crowds. It combines high-end quality with modern contemporary design, and uses a minimalist style to create a unique and self-pleasing new urban aesthetic. This is the reason why the public loves it.
From international movie star Wentworth Miller, world supermodel Bruna, to “big cousin†Liu Wen, supermodel Qin Shupei, well-known actor Nazha, etc., they have all become the spokespersons of ME&CITY. Through their different interpretations, they have brought ME&CITY to ME&CITY. There are more possibilities.
As a high-end city brand under Metersbonwe Group, ME&CITY has undoubtedly demonstrated its own luxury. Since its establishment in 2008, ME&CITY has been deeply involved in first-tier cities, focusing on key cities such as Beijing, Shanghai, Tianjin, and Hangzhou. The business district has more than 254 stores, bringing new trends in fashion to urban young people.
Trendy fashion has never been an insight into the most beautiful design, but a search for an inner perception. Always exploring the inner pursuit of urban upstarts is the magic weapon for ME&CITY.
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