In the golden autumn of September, there are always unexpected surprises waiting to be encountered. On September 25th, Biyinlefen invited well-known actor Liu Kaiwei to help, airborne the Shanxi Tianmei flagship store to upgrade and open the "Wei You Come" event. At the event, the warm gentleman Hawick Lau wore a surprise appearance in the new style of Biyin Lefen 2021 autumn and winter. He not only brought surprises in Cantonese greetings, but also kindly shared his experience of dressing with the audience and friends, and sent a large wave of welfare on the spot. Ceremony, the atmosphere was fiery, and the audience continued to laugh.
This is the second large-scale offline celebrity meeting event this year. Earlier in May, Biyin Lefen and Yang Shuo, the brand spokesperson, opened this year's "I have a word to you" annual fan meeting, creating an exclusive brand experience, giving back to users in various ways, and receiving countless praises from VIP users and fan friends. . Now in less than half a year, the brand once again joined hands with Hawick Lau, who has the same temperament, as a special guest, once again rewarding users with tricks, and experiencing a high-grade gathering with users. Obviously, this is a move that Biyin Le Fen once again exerted his strength on the entertainment marketing track.
In the era of the prevalence of entertainment culture, entertainment marketing has become one of the indispensable and important marketing methods for major brands. Since the launch of the brand “star†strategy in 2018, Biyin Lefen’s actions in entertainment marketing have never stopped. First, he signed a contract with a powerful actor Yang Shuo as the brand spokesperson, and held three large-scale fan activities in the past four years. Continue to build a friendly bridge between celebrities and consumers; then have repeatedly cooperated with high-quality elite repertoires in line with the brand's tone, such as "The Great Pediatrician", "Mr. Love", "Thirty Only", through implantation cooperation, Soft propaganda, etc., output special memory points of the brand, and expand brand awareness.
In addition, Biyin Lefen also actively cooperates with many stars to show the brand's fashion sense of the clothing industry, such as working with idols Wu Zun, Liu Ye, Ma Tianyu, Zhou Yiwei, Goddess Lan Yingying, Zeng Li, Qin Lan and the music scene The queen Yang Qianmei asked Tieqiao to accept the dream and started shooting print advertisements by international supermodels such as Jin Dachuan and You Tianyi to explore new fashion trends. This move has also attracted great attention from the industry and the market.
After eighteen years of hard work, Biyin Lefen has continued to use ingenuity to build product strength and competitiveness, launching products with "three highs and one new"-high-quality, high-grade, high-tech and innovation as the research and development concept. At the same time, it is in entertainment Stride forward on the marketing track, and continue to narrow the distance between celebrities and users, and between brands and users through endorsement activities, celebrity meetings, fashion blockbusters, etc., to enhance brand favorability, and to cooperate with other strategies to multi-pronged, Create a brand's moat and forge brand strength.
I look forward to seeing more actions by Biyin Lefing in entertainment marketing in the future, and also looking forward to seeing Biyin Lefing and Hawick Lau cooperate again to continue to bring more beautiful and ultimate experiences to users.
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