On October 17, the "Design Education Forum and Fashion Design Talent Summit" was held in Shenzhen Jupiter Art Museum. The event will conduct in-depth discussions on the integration of industry and education in multiple dimensions, such as international fashion industry trends, design interdisciplinary research, integrated development of fashion design education, and insights into the career planning of fashion talents.
Design Education Forum and Fashion Design Talent Summit, sponsored by the National Art Professional Degree Postgraduate Education Steering Committee, the Ministry of Education Design Professional Teaching Steering Committee, Shenzhen Fashion Design Association, Shenzhen Yinger Fashion Group Co., Ltd., Shenzhen Futian Supported by the District Talent Work Bureau, Shenzhen Futian District Culture, Radio, Television, Tourism and Sports Bureau, Shenzhen Clothing Industry Association, and Shenzhen Jupiter Art Museum.
The advent of the digital age has brought profound effects and changes to the pattern of social development. The digital technology revolution marked by new technologies such as the Internet of Things, big data, cloud computing, mobile Internet, artificial intelligence, and blockchain has changed at a macro level. In addition to the socio-political, economic and organizational structures, the interaction of digital technology and new business models, the continuous restructuring of the industrial value chain system, the changes in the external environment present rapid and uncertain profound influence.
The theme of the Design Education Forum focuses on the current and future of fashion design education
The first half of the Design Education Forum was presided over by Professor Wu Hong, the director of the Fashion Art Committee of the China Artists Association, the vice chairman of the China Fashion Designers Association, and the chairman of the Shenzhen Fashion Design Association. Experts and professors from well-known design schools centered on the theme "The present and future of fashion design education", from the essence of fashion, the international fashion system, the attraction of oriental cultural charm to world brands, the interdisciplinary design management system of fashion + technology, and the reconstruction of fashion From the perspective of talent cultivation and industry integration of the ecological system, we will discuss current and future fashion design education topics.
Xiao Wenling, deputy director and secretary-general of the Fashion Art Committee of the Chinese Artists Association, and professor of the Academy of Fine Arts of Tsinghua University, gave the title "Overview-the End of Fashion". He put forward: "The rapid development of information technology, the increasing maturity of non-standardized production methods, and the common people The deepening of ideological trends, the rejuvenation of regional cultures and sub-cultures have caused the level of the international fashion system to become blurred and gradually disintegrated. The international fashion capital is declining, and the innovation capital will continue to rise in the world. The decline of the international fashion system has brought infinite vitality to the innovation of fashion culture in all parts of the world, especially the downstream regions, countries and nations of the fashion system.†Xiao Wenling pointed out: The modern meaning of fashion based on standardized mass machine production methods, The fashion system and fashion design seem to have come to an end, even if the standardization of mass machine production is still the mainstream, because we have entered the new world predicted by Alvin Toffler in the last century.
Tao Yin, director of the Fashion Department of the China Academy of Art, gave a speech on "The Global Value of Oriental Design-Exploration of Teaching Models for Training Chinese Independent Designers." Talents are still the problem of special talents. She said: Designers have their own very unique characteristics. It is difficult for him to become an all-rounder. Among so many abilities, the ability of collaborative innovation is the most important to the younger generation. At the same time, she believes that the young people of Generation Z are born with cultural self-confidence, and a driving force from the heart of young people can be seen in their contribution to the design style of the entire world, including our cultural charm to the world brand. The attractiveness of our Chinese brand, the unique cultural DNA of our own Chinese brand, and the expansion of the talents we have cultivated for global brands, must be expected in the future.
In the current intelligence, design can also be combined with technology to make many practical products. Professor Li Li from the Hong Kong Polytechnic University took "Thinking and Exploration of'Fashion + Technology'" as the topic, focusing on the three aspects of people-oriented, value creation, and interdisciplinary. He looked at clothing from different perspectives and different disciplines, and taught clothing. She is engaged in research in the field of clothing; she said: Fashion design is applied to a wider range of large-scale design, a cross-discipline focusing on design, design thinking is a management system, but it is a creative management system, and those who study design may not necessarily Those who are creative and engineering may not be creative, but how to use creativity to produce economic value is something that needs to be explored in the future.
Ding Wei, Dean of the School of Fashion Design, Dalian Polytechnic University, discussed the reform strategy of the DPX practice teaching model with "Research on Smart Fashion Design and Educational Strategies in the Context of New Liberal Arts". She pointed out that “in the smart era, we must not only have such an aesthetic understanding, but also superimpose diversified things such as technology, management, market, etc., and understand design from an ecological system...the design field can contribute to the entire society The development can make more contributions, and we need to have a more diversified and more ecological way of thinking in our design, so that we can have better design results. In the future, we must reconstruct the fashion ecosystem from the perspective of design From improving the society, promoting social and economic development, and enhancing the well-being of the people, this is the most important thing to do as a designer."
Professor Wu Hong concluded: Speaking of the end of art, many of our theorists paid attention to the end of our design some time ago. I think this end means that our traditional art and traditional design will end. The new is called the end and regeneration of design. This regeneration means that we use modern social development concepts, technical methods and means to solve our new problems.
The Fashion Design Talent Summit discusses "The Ecological Construction of Fashion Design Talents in the Digital Age"
The competition in today's world is the competition of talents. The reserve and cultivation of fashion creative talents are the basis for promoting the integrated development of fashion culture and industrial R&D, design, marketing and other economic activities, and are the core elements of the construction of the industrial support system. At the Fashion Design Talent Summit, fashion education experts, fashion critics, and designers discussed the theme of "Ecological Construction of Fashion Design Talents in the Digital Era". Ms. Liu Siyi, a financial channel of Shenzhen Satellite TV, hosted the summit.
In the keynote speech session, Professor Luo Ying, deputy dean of the School of Fine Arts and Design of the Faculty of Arts of Shenzhen University, introduced the history and education of fashion design talents of Shenzhen University with the topic of "Exploration of Fashion Design Talent Training Model in the Bay Area". Innovation, in the face of the digital age, there are also many challenges in talent training; Luo Ying proposed: encourage inter-professional and inter-disciplinary cooperation in teaching, for example, from the perspective of the subject, do projects with the School of Materials and Automation of Shenzhen University Cooperate on the above; carry out cross-professional work and break professional barriers, cultivate compound talents, and enable students to better adapt to the needs of enterprises and talents in the Greater Bay Area through some project courses in the course.
Cross-professional disciplines should also consider the issue of "degree". Professor Zhu Shuai from the Institute of Modern Advertising, Peking University put forward new thinking. He speculated on the relationship between'engineering design' and'art design' under the background of new liberal arts-based on "Thinking between disciplines" as the topic, pointed out: "If you overemphasize the engineering attributes of art, but ignore design as an art, as an essential issue of aesthetics, then such design studies may deviate from the original intention. , It deviates from the original intention of design as the next subject of the art discipline." He suggested that "I hope to attract everyone in the context of the construction of new engineering disciplines, and under the background of artificial intelligence and big data becoming a trend in this era, we can take care of it. The disciplinary characteristics of design, through some essence and professional core knowledge of art, provide some aesthetic support and ability checks and balances for engineering design."
The industry has undergone tremendous changes, what kind of fashion talent do we need? Leng Yun, a fashion business trainer, fashion critic, and founder of the Lengyun fashion circle, gave the topic "How to adapt to the rapid innovation requirements of the digital and intelligent era, and match suitable talents for the changing industrial form". From digitalization to rapid innovation , There are three aspects of talent development, and several kinds of designers are needed to predict the future: one is technological concept designers. They exist not to sell goods, but to innovate, and to provide creative designers and mass designers behind. Stimulate their application of technology; second, designers of artistic concepts, these designers may be more guardians of traditional craftsmanship. His works may not be suitable for sale, but they are very suitable to appear in museums and inheritance places; 3. It is a virtual clothing designer, which appears in a virtual world such as a game; then there is a mass designer, a designer who makes clothes for mass consumers. But such designers certainly still need to exist in the context of AI design technology, but the number does not need to be that many. Back to education, now we have universities and vocational schools. I think that vocational schools can complete the education of mass designers, and most colleges and universities may do the training of creative designers and conceptual designers. It is recommended that students pay attention to traditional culture while retaining their interest in science and technology. You must be an indispensable talent if you walk with two legs together.
The prevalence of live broadcasting has brought new opportunities to the fashion industry. Professor Chen Yanlin from the Shenzhen International Graduate School of Tsinghua University, with the topic of "Future Thinking, Educational Dimension-Discussion on the Possibility of Teaching Reform in Fashion Design", pointed out that because of the emergence of a new format of retail that is empowered by smart data, an e-commerce market platform was created. The growth of the clothing industry has stimulated clothing consumption and opened a window to the predicament of the clothing industry. This window is a new hope for the clothing industry in the future, and proposed that the future clothing design education should be an insight into the needs of the industry and professional positioning. The precision, rational design thinking, perceptual aesthetic taste, project teaching practice, cross-disciplinary crossover, interactive and iterative innovation, and adherence to the characteristics of the college are the principles that we will adhere to in the future of clothing education.
Professor Sun Shouqian from Zhejiang University gave a keynote speech on the topic of "New Generation Information Technology Boosts the Future of Innovative Design". He introduced the application of artificial intelligence in clothing. Professor Sun pointed out that the focus of future design may not only be the intersection of science and art, but the integration of the three industries. Where is the growth value of the development of the ecological circle of the clothing industry in the future? Maybe big data will support our future well. Whether the blind’s glasses or the Da Vinci scalpel are the result of cyber-physical fusion, these are all considering the human cyber-physics, and the ternary world has become an increment of our future development. Perhaps in the future, the clothing industry is also moving more and more in the direction of the ternary world. In the future, the new clothing industry and new young designers may integrate the new generation of clothing in the ternary world. I am also very concerned about this. .
Roundtable, talk about talent training in the digital age
In the digital age, the entire industry value system is constantly being reconstructed. The changes in the external environment of enterprises are showing very rapid and uncertain, and digitalization also has a very profound impact on fashion design talents.
At the round table meeting, Luo Ying, Associate Dean of the School of Fine Arts and Design, Shenzhen University, Professor Chen Yanlin from the Shenzhen International Graduate School of Tsinghua University, Professor Ding Wei, Dean of the School of Fashion, Dalian University of Light Industry, and Sun, the e-commerce director of Shenzhen Kaixin Fashion Co., Ltd. Jia Hao, Deputy General Manager Lu Yuanxin of Shenzhen Handway Clothing Co., Ltd., Huang Minghui, Co-founder and Group Vice President of Weiou Art Alliance, and Bao Yingdan, Founder & CEO of Zhixuan International, jointly discussed the "digitalization of the ecological construction of fashion design talents" "How to cultivate new compound talents under the "new normal" of digital supply chain, digital operation, digital channels and digital marketing under the "new normal" of "C2M live broadcast supply chain for fashion design talent training", "intelligence age ambassador" There are more diversified career models in the fashion industry, and in-depth discussions on topics such as how designers can make career planning. The aim is to focus on analyzing the ecological construction and development strategies of fashion design talents from a market perspective and from multiple dimensions such as industry, talents, and education.
According to Sun Jiahao, the traditional clothing industry used to be linear in the entire industry chain, but now it is fragmented. Through the live broadcast industry, you can get in touch with the supply chain. In the past, the threshold of the clothing industry was relatively high. The core lies in the channel, but at present, people with ideas and capabilities can occupy a piece of traffic and occupy their own customer base, and then they can become a brand.
Lu Yuanxin pointed out that in the live broadcast era, many changes have taken place in the fashion industry, which gave birth to DTC brands. Everyone can be an IP. These brands naturally carry the genes of the Internet, and the cost of acquiring customers is very low. Fashion talents can create their own brands. Brands with the same attributes.
Compared with the dramatic changes in the fashion industry, the current design teaching settings are still relatively simple. Luo Ying suggested breaking down the barriers between majors in terms of majors and allowing students to train cross-professional and compound talents among several majors. Meet the talent needs of enterprises and the apparel industry.
Regarding the high conversion rate requirements of today’s industries, Chen Yanlin said that in terms of majors, some schools can set up a marketing major; There is a lot of room for improvement.
Affected by the epidemic, more and more overseas designers and overseas students return to China. Huang Minghui pointed out from the perspective of institutions that design should adapt to the development of society and the business environment. Through cooperation with overseas fashion companies, he is leading the design of overseas returnees in the form of projects. Teachers and international students create, through the guidance of academics and the guidance of business people, the final product will be more suitable for application in brand enterprises.
Bao Yingdan pointed out that under the current major premise of environmentally friendly sustainable design, recycling and carbon neutrality, designers should broaden their horizons, not only focus on your own field, but also have a comprehensive skill in creation. . She said: “When designing, you can consider which fabric is used, which hand craft, or which dyeing, or weaving method, after making it, and matching each link of the industry chain, can combine the strengths. , Rooted in local design."
Shenzhen is the city of design and innovation. As one of the pillar industries of Shenzhen, the fashion industry is inseparable from the construction of a talent team to promote the sustainable development of the industry. Through this "Design Education Forum and Fashion Design Talent Summit", the pain points in the fashion industry have been analyzed and discussed from various aspects such as industry, education, ecology, etc., and it is hoped that this will empower the Bay Area design and even the global design newcomers. , To build an ecosystem of fashion design talents in the digital age.
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