Lycra brings innovative products, sustainable initiatives and a new digital platform to the Intertextile 2021 Autumn and Winter Noodles and Accessories Exhibition

"Together with the present, to create the future"-the scale of the Lycra company's pavilion creates a new history

Shanghai, China—October 9, 2021—Lycra, a global leader in the development of innovative fibers and technical solutions for the apparel industry, will appear at the Intertextile China International Textile Fabrics and Accessories (Autumn and Winter) Expo from October 9th to 11th. Bringing the launch of LYCRA ADAPTIV fiber (Lycra Smart Fiber) Asia-Pacific listing, aiming to promote the sustainable process of "Hand in hand with Lycra, circular symbiosis" global circular economy initiative, the new LYCRA ONE (LYCRA ONE) online interactive platform that connects the value chain, And about the latest development of LYCRA FitSense technology.

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"For decades, as a partner in the apparel industry, Lycra has always been on the road of continuous pursuit of innovation, and has a reputation for developing market-oriented and consumer-centric innovative solutions. The world needs these solutions. To meet the challenges of the future.” said Hu Yanjun, President of Lycra Asia Pacific, “We hope that through this Intertextile Autumn and Winter Noodle Accessories Exhibition, we can closely unite partners in the industry chain, and use innovation to inspire inspiration and discuss how Work together to shape a bright new future for the industry."

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Vice President of Asia Pacific and President of Asia Pacific of Lycra Apparel Business——Hu Yanjun

In order to meet consumers' growing demand for simpler, more sizing-inclusive, more comfortable and more powerful functional clothing, Lycra launched LYCRA ADAPTIV fiber at the Intertextile 2021 autumn and winter surface accessories exhibition. ——This unique, patent-pending fiber can provide the same excellent wearing experience for different body types. Whether it is tailored and sewn garments or seamless garments, LYCRA ADAPTIV fiber can give it the effect of a second skin, which fits the movement of the wearer, maximizes comfort and makes Clothing is easier to put on and take off.

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When LYCRA ADAPTIV fiber is used in combination with the patented LYCRA dualFX technology, it can provide a wider range of size tolerance for stretch jeans. This expands the range of fit, enables the same size to cover a wider range of body types, and makes "one size more wear" a breakthrough practice in the jeans category. In addition, this innovation has the potential to increase consumer satisfaction and brand loyalty, while reducing return costs.

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LYCRA will bring the latest development of its revolutionary LYCRA FitSense technology to the exhibitors. This technology changes clothing by bringing light and directional support to the required parts of the human body. At present, the potential of LYCRA FitSense technology in apparel engineering and design is being realized by top suppliers in Asia Pacific. At the exhibition, partners including Virginia International Group, Shanghai Yongzi Fashion and Alibaba Rhino Smart Manufacturing will present the latest applications of this technology in underwear, shapewear, swimwear, sportswear and other categories. These clothing are designed to meet Chinese consumers develop designs for style, shape and comfort.

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Another highlight of the Intertextile 2021 autumn and winter surface accessories exhibition is the launch of the sustainable development initiative in the Asia-Pacific region aimed at promoting the circular economy of the textile and apparel industry-"Hand in hand with Lycra, circular symbiosis". This initiative invites customers and industry experts to join the ranks of Lycra, using sustainable materials that can eventually be recycled at the end of the life cycle, thereby reducing textile waste and achieving a closed loop together.

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Lycra will present its brand new customer portal LYCRA ONE to the audience at the exhibition site. As an online interactive platform, LYCRA ONE aims to connect the global network of apparel manufacturers, brands, retailers and factories, enabling visitors to explore the company’s fiber and technology solutions, gain trend insights, expand business networks, and simplify work Way and drive business growth.

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At this year's Intertextile Autumn/Winter Noodles and Accessories Fair, the size of the Lycra exhibition group has nearly doubled. Lycra will join hands with 22 co-exhibitors to display fabrics and garments made from its products, showing the audience how the entire apparel industry value chain is committed to "joining forces now, creating the future", which is also the theme of booth E51 in Hall 1.1 .

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