The cross-border e-commerce model itself has improved transaction efficiency, reduced transaction costs, and increased trading opportunities. In the total volume of import and export trade, CAGR has reached 25.87% in the past five years. In 2016, the two-way flow of cross-border e-commerce import and export reached 6.3 trillion yuan, of which the export business reached 5.4 trillion yuan, which was much higher than the 0.9 trillion yuan of import business. In recent years, the import business grew at a faster rate in cross-border The proportion of total e-commerce trade has continued to rise. According to the data of iResearch, it is expected that the growth rate of China's cross-border e-commerce business will maintain 20% to 30% in the next three years. In 2019, the scale of import and export of two-way e-commerce will exceed RMB 10 trillion.
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Three factors drive growth and industry dividends continue to be released
The development of cross-border e-commerce is driven by three major factors: 1) The maturation of cross-border logistics, cross-border payment, and cross-border customs clearance has laid a solid foundation for the development of the industry; 2) At present, the attitude of the policy supports one-handed regulation, Promoting the sustained and healthy development of the industry while promoting the “Belt and Road†strategy has promoted the exchange of business between China and the countries along the route; 3) The upgrading of domestic consumer spending has increased the demand for cross-border goods.
Export e-commerce enters the golden period, leading the industry consolidation leader
Export e-commerce mainly has two major modes: B2B and B2C, of ​​which B2B and domestic e-commerce start at the same time, business models continue to iterate from information services to transaction services to resource integration; B2C development is later than B2B, and commodity structure is adjusted to branding. From the perspective of the industry structure, the platform market oligopolists, while the self-market competition is fragmented. Cross-border e-commerce companies with differentiated exports and branded goods will have obvious advantages in the future; in the exporting regions, the Asia-Pacific region will see strong growth in the transaction volume; the Latin American market will have the fastest growth, and the emerging markets will become China’s export e-commerce scrambles. Important area.
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Imported e-commerce front-end traffic is king, and the efficiency of the back-end reduces the cost of customer experience
China's imports of cross-border e-commerce development has so far appeared in four stages, from the start of personal purchase, to the establishment of professional purchasing system, to Haitao business development, and then since 2014 with the introduction of favorable policies, imported e-commerce frequently appear. Internet giants use the traffic advantage to enter the market, and “small and beautiful†startup companies are mainly concentrated in vertical areas. At present, domestic consumers are more rational about the consumption of cross-border goods, and they are demanding domestic e-commerce for shopping experience. Leading enterprises with optimized commodity structure and high supply chain efficiency will stand out from the competition.
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On June 24, Zhaoxing Co., Ltd. announced its intention to acquire a chain of cross-border e-commerce company prices. So far, three new three-plate cross-border e-commerce companies will soon land on the A-shares (Tuo Technology and Yuki are planned to be listed companies respectively. Huading shares, Tianze information acquisition), the speed of industry capitalization. We believe that the cross-border e-commerce industry is still at the stage of flow dividends, and the industry is growing at a faster speed and is more extensive. However, as leading companies gradually land on the capital market, industry consolidation accelerates, and companies that have taken the lead through capital strength in the future are expected to obtain long-term competition. Advantage. A-share companies recommend focusing on cross-border links. The New Third Board proposes to focus on the trees that will land on A-shares, the technology and price chain.
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