An Analysis of the Advantages of Developing Investment Environment in Cashmere Industry in Dongsheng District

Summary:

I. Dongsheng District Investment Environment

Dongsheng is an economic, scientific, technological, cultural, financial, transportation and information center in Ordos with a total area of ​​2,160 square kilometers and a population of 600,000. In 2015, the region’s regional GDP reached 88.4 billion yuan, an increase of 7.2%; fixed asset investment completed 45.1 billion yuan, an increase of 12%; public finance budget revenue reached 8.09 billion yuan, an increase of 1%; total retail sales of consumer goods reached 22.3 billion yuan , an increase of 8.2%. The regional advantages are obvious. The eastern tourist resorts call Baotou’s "Golden Triangle," with Baotou in the north, Jinci in the east, Shaanxi, Gansu in the south, and Ningxia in the west. It is 45 km from Ordos Airport and 100 km from Baotou Airport. The 109 National Highway, Zhundong Railway and Dongwu Railway run through the east and west. The 210 National Highway, Baoshen Railway and Baoxi Railway run through the north and south, and link with Baomao Expressway, Rongwu Expressway, Jingbao, Baolan Together with other railway lines, the city’s road and rail transportation network is formed. Public service was improved, and facilities such as urban construction, medical care, education, and sanitation were perfected. The daily distribution network of consumer goods in the city was gradually perfected and successively obtained the “National Civilized City,” “National Sanitary City,” “National Garden City,” and “National Balanced Education Development Area for Compulsory Education”. "And a series of honorary titles. Rich in natural resources, it has the reputation of “good coals with good rustic scenery”. “Enjoy the world” of Erdos brand clothing from here to the world, “21-degree summer” makes this the first choice for the country's summer resort. In order to do a good job of attracting investment, attracting intelligence, and promoting economic transformation and development, the district has issued, published and issued 12 major categories of preferential policies, covering cashmere processing and production, living services and other fields.

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II. Development of Cashmere Industry

First, the advantages of raw materials are unique. Ordos City is a high-quality cashmere raw material base in the country and even in the world, and is also the main producing area of ​​the world-renowned high-quality white cashmere goat. It has the largest Arbas cashmere goat seed base in China and the average annual cashmere goat stock is maintained at About 6 million. The original cashmere is of large quantity and high quality. The average annual output of goat raw cashmere is over 2,500 tons, and the peak period is 4,000 tons, accounting for about one-half of Inner Mongolia's output, one-third of national output and one-fifth of world production. By the end of 2015, the city's original cashmere reserves have reached an annual reserve of 5,000 tons, accounting for 63% of Inner Mongolia's output, 42% of national production, and 25% of world production.

In addition, Ordos has been aggressively developing the coal chemical industry in recent years. It annually produces 5.9 million tons of methanol from coal, and 4.6 million tons of methanol annually; and it annually produces 600,000 tons of coal-based ethylene glycol, which is being produced annually to produce ethylene glycol 190 10,000 tons; the annual production of olefins is 6.3 million tons. Coal chemical products and downstream products provide a rich and varied variety of chemical fiber materials for garment manufacturing industry, providing sufficient raw material protection for the innovation and expansion of cashmere products.

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The second is production capacity leading the world. Since 2012, the city has been focusing on promoting the development of clusters of cashmere textiles, focusing on building the economic, scientific, educational (light textile) industrial park in Ordos Dongsheng. A number of production and processing companies headed by Ordos Cashmere Group have settled in the park and built in accordance with the development model of modern cashmere industry. Plants, imported from Italy, Germany, Switzerland and other countries, advanced equipment, more than 80% of equipment upgrading. At present, the park has nearly 3,000 world-leading equipments such as spinning machines, computer flat knitting machines, pull-fasteners, and printing machines, spinning capacity of 1,800 tons/year, and cashmere sweater design capacity of 7 million pieces/year. In 2015, the city produced about 3.5 million cashmere sweaters, accounting for more than 30% of the autonomous region, of which Dongsheng Economics Education (Light and Textile Industry) Park accounted for 70% of the city's total production.

The third is the strong leadership of the first brand. The city has a total of 6 famous brands such as “Ordos” and “Dongda Mongolian King” and 2 provincial famous brands such as “Albas”. Among them, the “Ordos” brand is the first “Chinese Well-known Trademark” in the Chinese cashmere textile industry and also the “China's cashmere industry's iconic brand”. In 2005, it was identified as “China's key export brand for Chinese cultivation and development”, with a brand value of 807.15. 100 million yuan. In order to meet market demand, Evelong Group relied on the main brand of Ordos and implemented multi-brand development strategies such as 1436, Erdos International, 1980 Ordos and Blue Ordos, among which the 1436 brand was selected as the “China Guest”. The "Ordos" brand not only promotes the recognition of cashmere products in the Ordos region by consumers, but also plays an active leading role in the development of SMEs in the region.

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Fourth, marketing services are comprehensive and diverse. At the end of 2015, the city's cashmere textile products achieved a sales income of about 10 billion yuan, accounting for 22% of the autonomous region; and the export value was about 540 million yuan, accounting for 34% of the autonomous region. The entity marketing service system led by Erdos Cashmere Group is well established. It has established 3847 physical marketing outlets in major cities in China, radiating northeastern, northern, and northwestern regions, with annual sales of 7.7 billion yuan; and overseas markets in Europe and the United States. Five international sales companies, such as Japan and Japan, are the base points, forming a marketing network framework covering more than 20 countries and regions. The products are exported to Italy, the United Kingdom, France, Japan, the United States and other countries with annual sales of 300 million yuan. SMEs mainly use e-commerce for sales. At the peak of sales, they sell about 2 million cashmere sweaters and annual sales of 600 million yuan.

The fifth is the top design and development capabilities. The Evelong Group-based large and medium-sized enterprises have long been committed to designing R&D and innovation, relying on state-level enterprise technology centers, national cashmere products engineering and technology research centers, postdoctoral scientific research stations, national laboratories, and domestic first-class pilot bases. Carry out cashmere standard research and become the formulation and leader of the national and even the world's cashmere textile industry standards. With a team of high-quality R&D and engineering technicians consisting of more than 600 high-end talents, including doctors, masters, senior engineers, and external experts, the company has built a complete technological innovation platform and a new product R&D system. In the industry, it has taken the lead in R & D and application of permanent anti-static, nano "three defenses", rainbow yarn, digital printing, machine washable, antibacterial and other industries with leading high technology. In recent years, Tianjin University of Technology, Xi'an Institute of Technology and Shanghai Donghua University have jointly directed and trained more than 300 professional masters and undergraduates in cashmere spinning, and established a reasonable technical talent echelon.

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Third, boutique project recommendation

(I) Small and Medium Velvet Spinning Park

The park covers an area of ​​1968 mu, including: 1003 mu of industrial land, 74 mu of commercial land, 453 mu of roads, 384 mu of green area, 12 mu of public facilities (3 openings and 3 heat exchange stations), and 42 living areas. mu. Up to now, a total of 242 million yuan has been invested in land acquisition, demolition, field leveling, road network, afforestation, power supply, lighting, hardening, and soil protection, and about 770 mu of land has basically been built. The park plans to use the clustered development of the cashmere industry and the convening of this expo, focusing on the introduction of textile processing and production enterprises.

(II) Ordos Qidi Technology Incubator Building

The project occupies an area of ​​about 60 acres, with a total construction area of ​​64,959 square meters, of which, 22 floors above ground, a construction area of ​​49,512 square meters, 3 floors underground, a construction area of ​​15,447 square meters and a building height of 91.4 meters. The park will use the Ordos Qidi Technology Incubator Building as a carrier to actively attract talents and attract talents, focus on the development of high-tech incubation, transformation of innovation and entrepreneurial achievements and R&D and design, and provide a high-quality platform for regional transformation and upgrading and upgrading of the modern service industry.

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