Recently, MATHILD, a Hong Kong-based fashion brand that once swept the nation a decade ago, has returned to the mainland market with a fresh perspective. On November 6, the brand held its latest seasonal fashion show at the China International Exhibition Center in Beijing, showcasing its newest designs and redefining contemporary style. The event was filled with energy and excitement, as the venue was illuminated by bright lights and vibrant music.
The show featured appearances from MATHILD's Chairman, Mafida, alongside prominent Hong Kong celebrities such as TVB singer Victoria, renowned Hong Kong model Rosemary, and Miss Lin Li, among other fashion icons. Their presence added an extra layer of glamour and drew a large, enthusiastic audience. MATHILD has long been celebrated for its deep appreciation of Oriental women, blending high-quality fabrics with a fusion of Eastern and Western design elements. The brand’s restrained tailoring and meticulous attention to detail highlight the timeless elegance of Asian women.
In the 1990s, MATHILD expanded rapidly across major Chinese cities including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Changsha, Wuhan, Zhengzhou, Nanjing, Nanchang, Dalian, Changchun, Kunming, Shijiazhuang, and Shenyang, opening over a dozen specialty stores. At its peak, the brand generated revenue between 500 million and 600 million yuan annually. Now, with a renewed vision, MATHILD is once again aiming to compete on the international stage, bringing a fresh wave of urban fashion to the mainland.
For this season, MATHILD launched its classic three-line collection, designed to capture the essence of modern city life. Each piece is crafted to suit various occasions, balancing global trends with personalized touches. The collection highlights the charm and strength of urban women, emphasizing their independence and confidence both in professional and personal settings. With its unique blend of tradition and innovation, MATHILD continues to inspire and redefine modern femininity.
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