PEACEBIRD Taiping Bird Fashion Men's Hands Cleft Lip and Palate Help Charity Sale

PEACEBIRD Taiping Bird fashion men's hand cleft lip and palate children help charity charity sale

PEACEBIRD Taiping Bird fashion men's hand cleft lip and palate children help charity charity sale

China Smile Action is a non-profit organization dedicated to providing free medical treatment to children from underprivileged families who suffer from cleft lip, cleft palate, and other facial deformities. On May 3rd, Taiping Bird Fashion Men’s Wear joined forces with the “Smile Action” Love T-shirt Charity Sale as a co-organizer, collaborating with Kirin and Hangzhou Smile Action Charity Hospital. The event was launched at the Hangzhou Leisure Expo Park in partnership with Mirror Media. During the launch ceremony, Ms. Ye Hanqi, a representative from Taiping Bird Fashion Men’s Wear, expressed strong support for the charity initiative, highlighting the brand’s commitment to making a difference. She emphasized that Taiping Bird hopes to contribute to the cause and ensure more children affected by cleft lip and palate can experience the warmth and love of the brand. She also called on the public to support and participate in this meaningful campaign.
The event will run until November 28th and includes two main components: an anime-themed symbol set and the sale of charity T-shirts. The first phase, featuring the anime-shaped symbols, will last for one month, aiming to spread smiles across the country. These symbols will eventually be selected by Jacky Cheung, the "Smiling Ambassador," who will choose the official "Smile Image." Following this, Taiping Bird will produce a special Love T-shirt featuring the chosen "Smile Image," which will be sold in all PEACEBIRD stores nationwide as well as in major city plazas. The brand hopes that more kind-hearted individuals will join in and support the Smile Action initiative. This is not just a fashion event—it’s a movement driven by compassion and a shared vision for a brighter future for children in need.