Recently, MATHILD, a Hong Kong-based fashion brand that once swept the nation a decade ago, has returned to the mainland market with a fresh perspective. On November 6, the brand held its latest seasonal fashion show at the China International Exhibition Center in Beijing, showcasing its newest collection and redefining contemporary style. The event was filled with energy and excitement, as the venue was brightly illuminated and packed with fashion enthusiasts.
MATHILD's chairman, Mafida, took the stage alongside several well-known Hong Kong celebrity fathers, who brought along a lineup of top-tier celebrities, including TVB singer Victoria, Hong Kong supermodel Rosemary, and Miss Lin Li, among other fashion icons. Their presence added a vibrant and warm atmosphere to the event, making it a memorable night for all attendees.
Known for its deep appreciation of Oriental women, MATHILD has always blended high-quality fabrics with a fusion of Eastern and Western design philosophies. The brand’s restrained tailoring and meticulous attention to detail highlight the elegance and sophistication of modern Asian women. In the 1990s, MATHILD expanded rapidly across major Chinese cities such as Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Changsha, Wuhan, Zhengzhou, Nanjing, Nanchang, Dalian, Changchun, Kunming, Shijiazhuang, and Shenyang, achieving impressive sales figures of between 500 million to 600 million yuan.
Now, MATHILD is re-entering the mainland market with renewed ambition, aiming to recapture its former glory while embracing the current global fashion landscape. This season, the brand launched its classic three collections, each designed to empower urban women in different settings and occasions. Combining international trends with personalized designs, the new line highlights the charm, confidence, and independence of modern city women—whether they're on the job or off. It's a celebration of individuality, strength, and timeless beauty.
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