There is a challenge I'm struggling with. It's easy to find the target customer's website and even their email address, but more often than not, the email belongs to the general mailbox rather than the person in charge of procurement or imports. How can I reach the right person? Should I send a product introduction letter directly to the decision-maker? Is there a better approach?
According to "Foreign Wisdom Multi-Star," the emails found online are usually not the main contact points because people have become cautious about spam. Just like your phone number, common email addresses are treated as public information. When sending emails to potential clients, it's important to use a subject line that doesn't sound too salesy. Avoid words like "cooperation," "Dear Sir," or "your company name." Instead, focus on the product name or a clear topic that shows your intention to connect, so the recipient won’t treat it as spam. If they are interested, they may forward it to the right person. Otherwise, even if the message reaches the manager, it might not be effective. Another tip: try reaching out on weekends when people are generally in a better mood and more open to communication.
Q: What goods require commodity inspection?
If you're exporting goods, do you need to go through commodity inspection? What should you do? Where can you find the relevant information?
"Foreign Wisdom Multi-Star" says: First, identify the HS code and check its regulatory conditions. If it’s marked as “B,†then export commodity inspection is required. You can check this on the Shanghai Customs website. Additionally, you can consult your local commodity inspection bureau. There are two types: statutory inspection and exemption. Most factories conduct inspections themselves and need to bring necessary documents. Different bureaus may have different requirements, and sometimes you may need to hire an inspector.
Q: The customer sent money to the wrong USD account. What should I do?
The agent company provided the wrong account, and the account number has been zeroed out. Now the customer has placed an order—what should I do?
"Foreign Wisdom Multi-Star" replies: If the payee is correct, the issue isn't too serious. Ask the agent to contact the bank and see if they can process the payment with a letter of guarantee. If not, ask the bank to return the funds and deposit them again. Immediately send a message requesting a change in the receiving account number. Once the change is confirmed, your domestic bank can credit the funds.
Q: What happens if the product passes the delivery date and the foreign merchant doesn't want the goods?
The product has passed the delivery date, and the foreign company no longer wants it. These are new spring clothes for this year, and the merchant already knew the deadline. What should the factory do?
"Foreign Wisdom Multi-Star" suggests: Merchants typically have a sales season. After that, products are harder to sell. You can either sell them at a discount or look for other buyers. Alternatively, you can contact second-hand retailers or companies that deal with surplus stock. You can search online to find such options.
Q: What if the customer doesn’t arrange the shipment?
A contract was signed, the letter of credit was issued, and the price clause was FOB. However, the customer didn’t ship the goods due to a price change. What should I do?
"Foreign Wisdom Multi-Star" explains: If the customer doesn’t arrange the shipment, it means they don’t want the goods. Try communicating with them to understand their concerns or conditions for continuing the contract. If they truly don’t want to proceed, check whether the L/C is revocable or irrevocable. If it's irrevocable, it can't be canceled without your consent. Determine who breached the contract first. If the customer defaults, you can terminate the contract and claim damages. If you’re at fault, negotiate with the customer, explain the situation, and try to convince them to proceed with the shipment as soon as possible.
Q: A customer is making a claim. What should I do?
Last July, 50,000 non-standard screws were shipped. Now the customer claims that two of them broke and wants to return the goods. They say there's a quality issue and that they don’t want to use potentially dangerous products. They also want compensation. There was a small loss before, but I don’t think our product quality is poor. We didn’t include any claim clauses in the contract, and all the goods were sampled and approved before shipping. Why did the customer not notice any issues last year, but now wants to make a claim? If they insist on making a claim, would they cover the shipping costs? I’m confused about why the problem only came up now.
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