How to solve malicious competition

There are many types of malicious competition, and the methods for solving different types are different, so the score is solved.

Top class: price malicious competition. A typical class is the Chinese home appliance industry, which is carried out between companies led by Changhong, Konka, TCL, and Skyworth. Their competition, first of all, made small and medium-sized home appliance enterprises suffer bankruptcy and collapsed. Later, their competitors could not hold back. This kind of malicious competition brought a heavy blow to enterprises actively participating and not participating. When these giants couldn't help themselves, the way they solved this kind of price malicious competition was that everyone sat down and talked together. Several leading companies discussed together and later settled this price malicious competition. Of course, they have not yet reached the so-called monopoly, otherwise the country will intervene.

Also give a class of price malicious competition. Our ISO consulting and certification industry, before everyone knows, certification fees and consulting fees are very high, through the ISO9000 general enterprise at least four or five million, more than 100,000 are also used. With the development of the certification consulting industry, the competition has become fierce, gradually becoming day-to-day, the price has dropped from 145 to 20,000 to 20,000, and then from 2-3 million to 10,000, and now there are thousands The block can be done. With such competition, many consulting and certification companies have closed down, and the quality of consulting certification has been greatly reduced. Among them, SGS (Successful Standards) Company treats this kind of price malicious competition. The solution is to always insist on not going with the market and not lowering its own price. Today, SGS has taken the lead in the industry.

The second category: market share malicious competition. Let me give you an example of a relatively micro-view. Changhong and TCL are both selling in a supermarket. The salesmen attack each other when they compete for customers. Later, they fight again. For this matter, the two companies also clarified for the society. . There is also Huawei's employees, in an elevator, chatting with people next to them, exchanging business cards, and discovering that the other party is actually their own competitor, so they robbed the exchanged business cards. The performance of these malicious competitions is still amazing. For these similar malicious competitions, I personally think that we must rely on employee education and training. At the end of the day, we still shape the corporate culture. The topic of cultural shaping is too big to continue talking.

The third category: malicious competition of talents. The two giant companies A and B, A companies in the same industry opened a new factory talent urgently needed, so the talent recruitment special opened to the door of the B company giant. When the B company saw it, it immediately took countermeasures and organized the backbone personnel of the company to go out for meetings and vacations. As a result, the company A had no results. For the malicious competition of talents, I personally believe that enterprises must start from the daily, weigh the employee's welfare, salary and employees' expectations of the business, establish an incentive mechanism and a good working environment, pay attention to the cultivation of technical backbone, and ensure employees to the enterprise. Identity and satisfaction increase. In this case, it is not necessary to pull the backbone out of the meeting and vacation, even if there are 10 companies to recruit and do not have to bear, because employees are risky, the employees themselves must assess the magnitude and value of the risk jumped. .

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