Market people refer to people who do marketing, and sometimes we also call marketers.
Marketing can basically be subdivided into research, advertising, public relations, promotion, channels, sales and other work. Marketing is simply a process of discovering market needs and meeting demand.
Many people have asked me what is the difference between marketing and other work? What kind of people are suitable for market work?
In general, any well-educated person can become a marketer compared to technology research and development. But to do a good job in marketing, not everyone can do it.
I think that there should be four genes in the market:
Communication ability
The core of marketing is communication. First of all, research is a process of communicating with people. We know that a more credible survey is a face-to-face interview. In the face-to-face interview, we must communicate with the respondent. How to let the respondents speak their minds and express their real needs and ideas is to have certain skills. Only people with good communication skills can obtain more reliable data and information.
Advertising and public relations work require a higher level of communication skills for one person. Advertising is to generate the attention of the audience through impactful ideas. To plan a good advertisement, it is necessary to study the audience, understand the audience and satisfy the curiosity and information needs of the audience. Public relations is a job of communicating with the audience. It is also a job of creating credibility in front of public relations objects. Whether the target of public relations is the media, the government, or the consumers, communication skills are especially important in the process of public relations. The higher realm of public relations is "no public relations". Only in this way can we build credibility.
In addition to public relations and advertising, sales work relies more on communication skills. Regardless of advertising sales or product sales, good sales people are good at communicating well by studying the psychological and individual needs of sales targets. Successful sales must be achieved through successful communication.
"Sun Tzu's Art of War" æ›°: Know yourself and know each other. In today's complex and volatile business wars, how to be able to know each other is the primary concern of market personnel. For example, when marketing for different cities, how to communicate according to the personality characteristics of different urban groups is the first question that marketers should study. Marketers must master effective communication from the aspects of urban form, citizen personality, business etiquette, and localization needs. We often say, “Talking with Beijingers about business, we must talk about politicsâ€, “Talking with Shanghai people about business, perseverance†And tolerance is the former factor. "When talking with Tianjin people, you should be familiar with the dock culture."
2. Pioneering ability
Marketing work is a hard job. Once I went to Microsoft Research to see the newly appointed public relations director, Miss Shang Rong. She joked that the public relations department in the whole company seems to be very busy every day. Other departments have always been the same, using color to compare the public relations department and other Departments, public relations departments should be bright, and other departments are gray. On the surface, the work of the public relations department is enviable, but the hardships behind it are only known to the public relations department. Similarly, the nature of the market sector determines that it is a sector with strong resilience and adaptability. Just like the troops, the marketing department will always rush ahead, smashing the obstacles for other departments and smoothing all obstacles. It is conceivable that a person who has no pioneering spirit is very painful to work in the marketing department.
3. Innovation ability
For a person who likes change, the beauty of marketing is that it is always at the forefront of change. Whether the company wants to launch new products, open up new markets, or enter new areas, the marketing department is a pioneer.
When the company wants to launch new products, market personnel must start from understanding the market demand, cooperate with the R&D department to develop new products, and price and package new products. When new products come out, they must conduct advertising planning and public relations planning for new products. . A conservative or well-behaved person cannot adapt to this rhythm of work. The current market is a market that is basically completely open. Most products will have competing products in the market. How to spread distances from competitors in the process of communication and create differentiated marketing will require marketers to have unique innovation capabilities. . This kind of innovation ability can be the creative ability of advertising, the ability to plan for communication, or the innovative thinking ability of marketing strategy, and even the ability to innovate in the face of changing market in the marketing process. Without innovation, brand differentiation and unique positioning can't be discussed.
In the past two years, Internet marketing has been in full swing. Many marketers have seized the characteristics of the Internet and the characteristics of netizens, and innovated marketing through the Internet in a timely manner, and achieved excellent results. The marriage of Mengniu and Super Girl is the extraordinary innovation in marketing, which fully achieves a win-win situation or even a win-win situation. The winners here are Mengniu, super girl, SMS service provider, TV station and traditional media. Of course, the bigger winner should be the consumer, and the consumer has experienced a personal participation in the draft.
4. Learning ability
China is currently in a very special period, and the market is changing rapidly. At the same time, marketing work is very extensive. The social pattern is changing, the economic system is changing, consumer demand is changing, the media is changing, and technology is changing... What is constant now is "change." How can we be a successful marketer, how can we change things invariably? Marketers can only keep learning, constantly update their knowledge, constantly adjust their thinking habits, and face each other with an open mind. Changes can always make you in a favorable position. Otherwise, in the face of brutal market competition, it is easy to lose. Marketers must learn to learn from experts, customers, the media, colleagues and other parties. At the same time, market players must actively participate in various market activities, and actively seek various opportunities to speak, show themselves in the activities, and exercise the ability to speak.
Market work such as market planning and public relations work should belong to the field of intellectual property. Only by continuous learning can we meet the needs of the market. At this point, I believe that foreign-funded enterprises are relatively standardized in terms of training. The Weber Shandwick Public Relations Company of the US IPG Group regularly organizes various forms of training for employees: lectures by employees from foreign countries, timely sharing of successful cases, special lectures by company executives, and teams The exchange between learning, of course, for the employees, the company also organizes these employees to study outside.
For a market person, self-learning should be a more important approach.
Of course, in addition to the above four capabilities, market players should also have many other capabilities, such as copywriting capabilities, planning capabilities, project management capabilities, information gathering and analysis capabilities. Among all the abilities, I think the more basic ones are the above four abilities. As long as a market person pays attention to the continuous cultivation of the above four abilities, I believe he will definitely create a world of his own in the field of marketing.
Easy to clean, easy to repair, anti-aging 6mm heat transfer vinyl sheets, the finish is better, the hardness is higher, the temperature is better, and because of the high density of its internal tissue components, it is not easy to adsorb the microorganism. It has self-cleaning function, strength, toughness, The grindability is significantly superior to other similar panels, more than 10K smooth finish (mirror 12K), which is composed of the bottom, pearl layer and plexiglass layer, the pearl layer is located between the bottom and the plexiglass layer. The utility model has the advantages of beautiful appearance and rich colors. The sanitary products such as the steam room and the massage bathtub are filled with the charm of modern fashion, sparkling and matched with water to create a perfect water space with admiration, Very suitable as decoration materials, bath materials and shower room timber.
Pearl Plate,Pearl Charger Plate,Custom Gold Pearl Plate,Pearl Dinner Plate
Donguan Shengrong Industry Co,.tld , http://www.myheattransfer.com