Picasso once said, "We must first study the rules like experts to break them like artists." To abide by the rules and break the rules, it has always been advocated and adhered to by the international leading sustainable fashion fur fabric brand - Kopenhagen Fur. Kopenhagen Fur has launched the autumn and winter tour with the theme of “Mr. In January 2020, I believe that the cross-border integration in the form of "fur + business men" will set off a new wave of men's wear in autumn and winter of 2019.
Cross-border and integration, starting with fur in fashion
In the era of diversified consumption upgrades, what do modern men care more about? Traditional business men’s wear gives a stereotypical and serious impression, and with the rise of China’s new middle-class men’s fashion consumption consciousness and fashion spending power, business men’s wear continues to undergo fashion innovation. The aesthetics and tastes of the new middle-class men have also undergone subversive changes. This time, Kopenhagen Fur and the men’s business Shachi brand have joined forces to hope that the rhythm of natural fur texture, the collision and combination of colors between fabrics, traditional fur The combination of craftsmanship and modern innovative ideas redefines the streamline, structure and style of business men's wear. While sturdy and balanced personality and practicality, it better highlights the overall sense of high quality and aristocracy of business men's wear.
In recent years, the integration of cross-border development and brand elements has become an important way for industry development and brand marketing. The search for brands with the same attributes and similar genes for design, creativity and marketing can often promote the appreciation of target consumers for fashion consumption. With the desire to buy, Kopenhagen Fur and the business men's Shachi brand in this year's "cross-border integration", more focused on breaking the boundaries of the traditional fashion industry in the design, around the Chinese business men as a target customer group, seeking both design concepts, The advantages of manufacturing skills and channel resources, breaking the uniform business style, and beginning to pay attention to the integration of practicality and fashion, the design aesthetics, craftsmanship and quality of natural fur, personalized style better integrated into business men's wear, fabric Cross-border and skill integration will bring together the diversified modern business men's wisdom needs and connotation.
Sustainable fashion, the beauty of the future
Due to the natural attributes of natural fur, the clothing presented is more refined and quality after being blended with other fabrics. At the same time, it is also one of the important targets in sustainable fashion in recent years. The sustainable fashion fur fabric brand - Kopenhagen Fur has always been a pioneer in the industry, and Kopenhagen Fur believes that sustainable fashion must be based on the recycling of animal welfare and fur, Kopenhagen Fur in fabric production The Welfur system for traceability has been established in the link. It is worth mentioning that the Welfur system is an important part of the global sustainable fashion standard Fur Mark. As a guarantee of the highest sustainability standards, Fur Mark has always been responsible for animal welfare. Commitment, and the responsibility of purchasing a source of fur products.
As a sustainable fashion explorer, Kopenhagen Fur has always benefited from understanding and making good use of natural resources, adhering to the sustainable industrial chain to achieve sustainable fashion attitude, actively promoting the transparency of the fashion industry supply chain, and encouraging consumers to use natural degradable materials. Such as natural fur, to extend the life cycle of materials, increase the durability of clothing, avoid the rapid abandonment of clothing, break the traditional rules through slow fashion, and establish a new sustainable fashion value chain.
Kopenhagen Fur has always followed natural rules, adhered to sustainable development, and respected the balance between ingenuity and production. Although the years are long, it is worth looking forward to and cherishing.
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