Moni, the women's brand of H&M Group, sets the first store in the Mainland in Nanjing

Monki, the women's brand under the H&M Group, has selected the address and opening date of its first store opening in Mainland China. The three stores opened for the first time are the start of Monki's aggressive development plan, which will prepare Monki to open more stores in other parts of China.
The first store is scheduled to open on September 29 in Nanjing Hongyuecheng. The second store is located in Raffles City, Chengdu. The opening time is scheduled for October 12. The third store is also scheduled to be held in Shenzhen Tai Po City, which opened on November 18th. More store locations will be confirmed later this fall.

All new stores will be designed in accordance with Monki's award-winning store concept – decorated with story-based “Scallop Ocean”. Guests step into the entry shop as if entering a magical underwater world, surrounded by underwater carousels, shipwrecks and even underwater wizards.

Monki is a story-based fashion brand known for its Nordic and cutting-edge street mix design; it now has 58 specialty stores spread across seven European countries, one in Hong Kong and offers online shopping in 18 European countries. Monki is a sister brand with Weekday and Cheap Monday, both of which belong to H&M.

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