The smoke of Double Eleven and "Black Friday" had just passed away, and the drums of Double 12 had been sounded. The major e-commerce platforms under the sprint horn at the end of the year are finally promoted, with a view to bringing consumers a shopping feast at the end of the year. At this year's feast of Chinese shopping, Chinese high-end women's clothing brand L'orfeo (Orfeo) announced a high-profile entry into the e-commerce field, established an online and offline full-link sales network, and realized O2O linkage of sales channels.
Nearly 30 years of Chinese women's "old" brand expands sales territory, Orfeo enters the field of e-commerce
On December 12, China's high-end women's clothing brand Orfeo officially entered the field of e-commerce. The L'orfeo Tmall flagship store was announced to open and operate, and welcomed with a sale of 1 second and a turnover of over 10,000 yuan. Callers opened for business.
It is reported that Orfeo was established in 1991, is an international, professional high-end women's clothing company with a history of nearly 30 years. Thanks to years of development and operation, Orpheo has now set up several independent design studios in Hong Kong, Beijing, Shenzhen and other places, and has established close cooperative relationships with major European clothing institutions (associations). Strive to maintain the "L'ORFEO • Orfeo" brand with an international fashion style, while being able to adapt to consumption in different latitudes.
The opening of the double 12 Tmall flagship store is the first time that Orpheo has entered the e-commerce market. As a Chinese high-end women's clothing brand company with nearly 30 years of development history, Orpheo has previously focused on maintaining high-level, customized and personalized services offline, and in high-end shopping malls in major cities across the country, such as Beijing SKP and Shanghai Paris Spring Department stores, Changchun Zhuozhan Times Square, etc. all have sales outlets, and a complete offline sales network system has been established.
In recent years, with the maturity of the online shopping mechanism and the needs of the company's own business development, Orpheo has chosen to enter the e-commerce channel to expand the online market and open a Tmall flagship store, which not only means that it will achieve online sales in terms of sales channels. The online and offline O2O linkage also marks that this high-end brand women's clothing company will further improve and enrich its business system.
Classic hard-core products + sincere and full of welfare marketing, Ao Fei ignites the battle for the opening of double 12 e-commerce
Perhaps compared to the old-fashioned e-commerce women's flagship store, Orpheo's double 12 campaign performance is not very eye-catching. However, as a high-end e-commerce womenswear brand that opened on the first day, it is unusual to be able to achieve such achievements on the day of the event. This is not only the comprehensive manifestation of Orpheo ’s brand strength that it has been designing and polishing the product in the past 30 years, but also the charming display that Orpheo has been deeply cultivating the user market and constantly improving its business to better meet user needs.
In fact, in order to welcome the opening of the Double 12 E-commerce, Orpheo has carried out careful planning and layout of many parties in advance. In terms of products, Orpheo is based on years of insight and analysis of users, combined with the characteristics of the current seasonal season, from the perspective of user needs, has carefully launched a number of seasonal ace products such as down, coats, and inner knits. The orientation and multi-angles cover all the wear needs of fan users at different ages throughout the winter.
Among them, the double-decorated woolen coat with colorful plaid texture, the black and white color grid pattern is very British, while it has a very line and rigorous regular arrangement, which also conforms to the regular beauty under the eastern aesthetics. For the classic series of knitted sweaters used in winter, the zipper design meets the needs of users in different occasions. The warm color design will also lock all the human warmth in this gradually cold season.
In terms of marketing, Orpheo also made a foreplay for the successful opening of the double 12 Tmall flagship store. Developed a full-fledged store activity gameplay, and forwarded the lottery through the topic of Weibo, the most beautiful buyer show photo selection, store discount red envelopes, full gifts and other gifts, covering Weibo, Taobao, Douyin and Users in multiple UGC fields, such as Xiaohongshu, successfully opened up marketing brands on multiple platforms, accurately conveyed event messages and brands to users, and caused a large amount of sound transmission.
For example, the Koi reposting activity initiated by Orpheo on Weibo, through # 奥è²æ¬§, waiting for you to touch # and # do not seek immediate attention, but seeking Weibo hot topics such as Yongzhi Memorable # fully attract consumers ’attention, and then With the 12.12 yuan of ultra-low spikes on the store side and the big bonus coupons such as big bonus coupons and Dior 999, it will lock the user firmly. As of press time, Sina Weibo # 奥è²æ¬§, waiting for you to touch # has read 4.54 million + topics, which has triggered 2787 discussions.
A source of inspiration for European classical music 400 years ago, creating a Chinese brand of women's clothing that blends Eastern and Western aesthetics
In addition to hardcore classic products and full fan welfare marketing, Chinese high-end women's clothing with both eastern and western civilization and aesthetic taste and nearly 30 years of brand accumulation have enabled Orfeo to successfully enter the e-commerce field. Magic weapon for victory.
It is understood that the inspiration and creative concept of the Orfeo women's clothing brand originated from the European classical music drama "Orfeo" more than 400 years ago. Therefore, Orfeo's clothing style combines the unique charm of Eastern and Western civilization and aesthetics. Although named after the male god, Orfeo emphasizes a subtle and beautiful mood, portraying the female audience in costumes as the heroine "Little Fairy" in the opera.
In terms of product style and style design, Orfeo captures the elegant, serene and euphemistic side of women delicately, and its products naturally exude exquisite, simple, smooth and natural without any care. Based on the brand design concept that combines simplicity, refinement and nobility, and persistent pursuit of perfection in product quality, Orpheo has created a number of well-known classic series of workplace products.
Among them, the ultimate winter elegance-L'ORFEO 2016 / AW coat series, 2017 SS Orfeo pants impression-high-end OL and business travel series, 2018 L'ORFEO | light spring, light love and 2018 L'ORFEO Chunyi's four series of products, which are like dreams, have created extraordinary women's classics in the history of clothing, favored by female fans, and an important trump card that Orpheo can occupy in the Chinese women's market
It can be seen that hard-core products with both Eastern and Western civilization and aesthetic taste, coupled with years of deep brand accumulation, and blessings with full-fledged fan welfare marketing campaigns, are the success of Orfeo ’s double 12 this time. The key factor for the market to open a Tmall flagship store and attracted a lot of fan attention. Although this year's Double 12 event has come to an end, Orpheo's brand building and design concept will continue. It is expected that this Chinese high-end women's brand with a history of nearly 30 years will be able to go online in the new field of the e-commerce market. It has more surprises. which performed.
Red Mini Skirt,Pink Mini Skirt,Ruffle Mini Skirt,Plus Size Mini Skirts
Fan Fashion Garments CO,LTD , https://www.viatwinkle.com