On June 12, the Italian-French business group will launch the "FASHION ON LINE" theme of the 2020 Italian-French cloud visits.
"Family visiting relatives in STC" is the annual representative work of STC Group. Since 2014, it has traveled through the market clusters of many well-known cities in China, including Beijing, Shenyang, Chengdu, Wuhan, and Zhengzhou, to show local buyers Hangzhou products. The charm of women's clothing expands the influence of the Italian women's brand Through the offline show, directly enter the secondary wholesale market clusters across the country, narrowing the distance between each other, forming a favorable situation for mutual communication and cooperation and win-win cooperation between the merchants and the market of both sides, and promoting the co-prosperity of production and sales.
This year, under the background of rapid development of science and technology and information, the family visit activity of STMicroelectronics was launched for the first time by means of "cloud release + cloud live broadcast + cloud interaction" and other methods. It fully used Internet thinking and digital tools to accurately link the original women's clothing under the strength of STMicroelectronics. The brand communicates with more than 50 friendly markets in China. This "see you in the cloud" will create a completely different new experience for buyers through the live broadcast of the show, the friendly market on-site, and the discussion of the development of the apparel industry. At the same time, it will also help the development of the apparel industry. Transformation and upgrading explore new directions for business practice.
Break through geographical restrictions and achieve synchronized communication
ST's “Cloud Visiting Family†will use the advantages of the Internet and digital tools to break through the one-to-one model of the city and realize the simultaneous interactive communication between ST and multiple market clusters across the country. It is understood that the operation and management team of STMicroelectronics Group has traveled to Guangzhou, Shenzhen, Chongqing, Chengdu, Shanghai, Wuhan, Zhengzhou, Zhuzhou, Jinan, Shijiazhuang, Changshu and other well-known market clusters in more than 50 cities across the country in batches for activities Invitations, buyers from all over the country responded enthusiastically. On the evening of June 12, these buyers can visit the site in person or participate in the event by watching live broadcasts. This visit will not only be a large-scale friendly exchange between the production and marketing parties, but also a nationally linked event in the apparel industry.
Strong brands join hands to perform in the big show on the cloud
From 19:30 to 21:00 on the evening of June 12th, 27 original women's clothing brands such as ST-Fashion City, PH23, Xunhan and U SAY under the new ST-Women's Women's Building will be in the Yunfachang, a fashion publishing center of ST-China Textile City Presented a break-through conference for original innovations. According to the organizer, STMicroelectronics, the group has been committed to promoting the development of original women's clothing, creating a high-quality entrepreneurial platform for original brands, and allowing original brands to truly achieve commercial landing. This event was blessed by professional models at home and abroad, domestic senior show directors, and top dance teams, presenting a "special award on the cloud" with high specifications and high standards, so that the audience and buyers entering the live broadcast room can intuitively appreciate the Italian and French brands. The strength of original design.
Big coffee came to the scene to talk about the future of fashion
On the evening of the event, Mr. Xu Bin, chairman of STMicroelectronics Business Group, will visit the scene to share the platform mission of the pioneers of the STMicroelectronics industry. In addition, there will be a mysterious industry big man to show up and share his attention and interpretation of the industry development in the current big environment . Xu Dong and the mysterious guests will join the guests on site and the apparel brand owners to witness this new paradigm of women's clothing and the new model of industrial exchange.
Live broadcast online interactive to win the jackpot
It is understood that in addition to moving the 27 brand autumn and winter new product releases to the "cloud", there will also be a designer studio and a clothing processing factory connected to the site to allow buyers to appreciate the original design concepts and brand values ​​of original women's wear brands. Through the friendly market live broadcast connection, the brand and the buyer can interact with each other to fully promote the business atmosphere between the brand and the buyer, and create more business opportunities for both supply and demand. In addition, during the entire live broadcast, there will be multiple rounds of interactive lottery draws, large amount of lottery tickets, value-for-money prizes, etc. will be continuously broadcast, which can be described as a surprise.
From 19:30-21:00 on June 12, 2020, the live broadcast of the ST Cloud Visiting Family officially started. Scan the QR code below to subscribe to the live broadcast room. We will wait and see how this very different fashion exchange will be presented.
STMicroelectronics Group has gone through a period of ups and downs for 18 years, from industry rookies to industry giants. Today, STMicroelectronics is taking a more contemporary era as the base point and moving towards a higher goal to create value for the apparel industry. With the help of the Internet and digital tools, the 2020 ST Cloud Visiting Activities will give Hangzhou women's clothing a strong empowerment, promote the organic collision of clothing fashion culture and modern technology, and promote the transformation and upgrading of the national clothing industry.
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