Fashion empowerment, innovation and development Silk Capital Shengze launched a new ecosystem of online and offline integration

Huayi News: On June 16, the 2020 Shengze Fashion Week and the 7th Jiangsu (Shengze) Textile Expo Cloud Exhibition opened in Wujiang High-tech Zone (Shengze Town). The world's largest textile and fashion industry experts and experts gathered in Shengze to witness the beauty of the inheritance and innovation of Silk Rhythm Oriental, the beauty of the Jiangnan Lingxiu in the silk capital of Shengze, and the beauty of the modern Shengze's ecological fashion. Opening promotes industrial transformation and promotes the textile industry to climb to a new height.

Sun Ruizhe , President of China Textile Industry Federation, Xu Yingxin , Vice President, Han Ping , President of Jiangsu Textile Industry Association, Xie Ming , Honorary President, Shao Feng , Psychological Director of Shanghai Fashion Industry Development, Suzhou City Leaders Zhu Min , Wang Qinghua , Wu Jiang District leaders Li Ming , Xu Xiaofeng , Li Weizhen , Tang Hao and others attended the opening ceremony. Wang Yibing , member of the Standing Committee of the District Committee, Secretary of the Party Working Committee of Wujiang High-tech Zone, and Secretary of the Party Committee of Shengze Town.

Chairman of the District Committee Standing Committee, Secretary of the Party Working Committee of Wujiang High-tech Zone, Secretary of the Party Committee of Shengze Town, Wang Yibing

Speech by Wu Ming District Leader Li Ming

Sun Ruizhe, President of China Textile Industry Federation

Speech by Xu Yingxin, Vice Chairman of China National Textile and Apparel Council

At the opening ceremony, the organizer held the signing of the key enterprises of Shengze International Trade Cluster in the cloud, the launch of the 7th Jiangsu (Shengze) Textile Expo Cloud Exhibition, the opening of the "to build a world-class textile industry cluster pioneer zone", "China Cup · Fashion Shengze" Silk Fashion Art Design Competition and other ceremonies.

Shengze, as one of the most concentrated regions in the global textile industry, has a complete industrial chain and supporting system, and plays an active and important role in the process of building a "textile power". Focusing on the resource integration and smart collaboration of industry organizations and regional industries, Shengze actively took the initiative to work with the China Textile Industry Federation to "build a world-class textile industry cluster pioneer zone" to jointly promote the upgrading and innovation of the textile industry. Comprehensively speed up the construction of the "Fashion Capital" led by innovation, strive to build a world-class textile industry cluster, and strive to be the "vanguard" of the global textile fashion industry.

This fashion week lasts from 16th to 19th, and lasts for four days, with the theme of "Sichuan Oriental, Fashion Shengze", through the deep linkage of "show, exhibition, competition, meeting, business" and the multi-dimensional of online and offline Interaction allows the textile industry to graft fashion ideas and popular fabrics to diversify designs, helping Shengze Textile to climb to the high end of the value chain. It is reported that this fashion week will hold 18 brand special launches, 4 fashion design competitions, and 2 industry big coffee summits, attracting 200 companies to participate in cloud exhibitions, and 12 leading companies to participate in cloud live broadcasts. Colorful and bright.

As Zhang Jianghua , deputy director of Wujiang High-tech Zone Management Committee, deputy secretary of Shengze Town Party Committee, and director of China Eastern Silk Market Management Committee, said in an interview: " The holding of this Fashion Week will further enhance the direction of our fabric companies. High-end, functional and fashionable development. On the one hand, the show and the holding of events are based on Shengze's original and original fabrics. On the one hand, it reflects the high degree of original design and fashion of Shengze's local companies and brands. Attention. The holding of the cloud exhibition is not only an effective measure for Shengze to face the epidemic situation, this online and offline integration model also coincides with Shengze's idea of ​​creating an "eternal silk that will never end". The form of shopping guide is more helpful for Shengze's business atmosphere. "

After the opening ceremony, the finals and awards ceremony of the 2nd China Fashion Design Contest debuted. The works of the 10 finalist designers were transformed into exquisite Chinese clothes, dynamic interpretation of cutting-edge design and Shengze high-quality fabrics, the fusion of blooming oriental fashion, and fierce competition for the awards of the competition.

As an important part of this fashion week, this competition has been undergoing "Cloud" solicitation, "Cloud" preliminary evaluation, "Excellent Designers in Shengze" fabric matching activities, ready-to-wear design and production, finals and awards ceremony for nearly 6 months Journey. Since the launch of this competition, nearly 500 designers from home and abroad have participated actively, and finally received a total of more than 2,300 design drawings, which has quadrupled from previous years and reached a new high. At the same time, in order to better meet the creative design protection needs of silk textile enterprises, the works produced by various design competitions held during Fashion Week will enjoy the copyright registration service provided by the organizer.

During the competition, Zhang Wei, the founder and chief designer of the CINDY WEI ZHANG brand and Li Huishan, the founder of the LAURRAHLI brand, jointly held a big show of their personal works, adding a beautiful fashion color to the current Fashion Week.

CINDY WEI ZHANG

LAURRAHLI

This year's Fashion Week showcases Shengze's "origin, original, popular" textile products to the world in an all-round way, integrating eco-environmental protection, creative fashion and wider and deeper, making Shengze textile industry's trade interaction with foreign countries more effective Foreign businessmen build a three-dimensional platform of promotion and display, investment and financing cooperation, investment promotion, and learning exchanges, jointly promoting the development of the textile fashion industry and setting a new benchmark for the industry.

During Fashion Week, Shengze's high-quality merchants gathered online and held a special cloud live broadcast with the theme of "Fashion Without Boundaries, Live Broadcast Internet". The live broadcast event has four themes of "Talking about the East", "Future of the Future", "Woman Beauty" and "Sustainability", and has brought "Shengze Fashion" to the global fashion industry through tens of thousands of domestic and foreign fashion, boutique and popular fabrics. The result of high-quality innovation and creative development. Among them, "Talking Oriental" tells Shengze's fashion heritage through the present silk fashion trends; "Now the Future" interprets Shengze's professional height and fashion connotation in the field of technological innovation; "Woman Beauty" is the fashion industry consumer market belt Come to the freshest Shengze "point of view"; "sustainable" to show Shengze's technological achievements in the field of environmental recycling.

At the same time, this week's fashion week broke through the limitation of the offline exhibition booth area, allowing the latest products of the season to be launched in real time. Exhibitors around the world broke the time and space limitations and achieved 24-hour online cloud viewing. The buyers and sellers achieved online zero-distance communication.

This fashion week brought together many top and well-known designers in the industry, such as Zhang Zhao (zhào)da, the double "Golden Top Award" designer, Pan Yiliang, Chen Wen, and the top ten designer Xiong Ying, Feng Sansan, Hu Xinyu, Sun Dechun, etc., through the "marriage" of fashion design and Shengze's original original fabrics, fully demonstrated Shengze's respect for creativity, the promotion of innovative city spirit and tolerance, openness, sunshine and vitality.

During Fashion Week, there will also be activities such as the "Yangtze River Delta Fashion Industry Alliance Silk Fashion Development Summit Forum", "China Garment Association Industry Development Committee Expansion Conference and National Garment Industry Association (Commercial) Association Head Meeting" and other activities. At that time, the elite of the national textile and apparel industry, the Yangtze River Delta silk textile experts, downstream channel brand resources, silk, textile, apparel leaders, designers and fashion institutions will all gather in Shengze, focusing on industrial development and fashion transformation, and conducting face-to-face exchanges and discussions. Discuss the new model of fashion development under the Yangtze River Delta regional integration, and discuss the direction and path of high-quality development of China's garment industry.

"Inheriting the past and coming forward," as the finale of the 2020 Shengze Fashion Week, in addition to the closing show on June 19, the closing ceremony of the Chinese University Student Women's Design Competition will be launched to attract more fashion ideas and outstanding designers. Enter Shengze, get to know Shengze, and settle in Shengze.

Fashion Week is only four days, but Shengze's fashion drama is open all year round.

The success of this fashion week is not only a concentrated expression of Shengze's fashion-empowering industry, market life, and urban beauty, but also helping the transformation and development of local fabric companies, helping industries better link high-quality resources, and providing online high-quality cooperation platforms. An innovative move to promote high-quality and sustainable development of Shengze's fashion industry.

All along, Shengze has always regarded innovation as the first driving force for development. Facing the new journey of modernization that has already begun, the historical opportunities of the superposition of a number of national strategies, and the complex and new situation, new changes, and new challenges, Shengze Town is driving with fashion and innovation. The "great wheel" of the textile industry, riding the wind and waves, headed for a new "blue ocean" of industrial development.

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