After the brave struggles in early summer, the song "Creation Camp 2020" ushered in, and the brand new girl group "Hard Candy Girl 303" was born. At the end of the game, it has accumulated more than 4 billion views. It ranks among the TOP1 viewers on the Cat's Eyes network for 42 days and the TOP2 on the Weibo variety show list. This is a well-deserved summer heat.
As the designated personal consultant of the show, the well-known domestic underwear brand Manifen became the "invisible support" behind the brave chase of the young lady. The Manifen brand, which has focused on the underwear industry for more than 20 years, has helped 101 young girls find their perfect fit with professional quality and rich categories, showing their youthful atmosphere of "comfortable and stylish, born with confidence".
The combination of Manifen and the S+-level female group growth variety "Creation Camp 2020" not only gives the brand a "sexy face, fit for me" concept, but also helps Manifen to release the brand's young and new power and achieve the brand. , The integration of products and programs unifies the body and mind of the young people of today.
From the launch of the program to the finals, based on the deep binding of the brand and the program, through the strong exposure of the program and the logic of support, Manifen achieved remarkable results. In addition to the rights and interests in the program, #曼妮芬创è¥2020# Weibo topic reads 67 million+, and more than 120,000 people participated in the support activities of the Manifen Energy Station, bringing 100,000+ new young fans. The WeChat index Weibo index has steadily increased. Frequently climb the peak.
Manifen Social Hot Data/Index
| Spokesperson on the stage: Song Qian turned into a brand mobile billboard
Song Ni, a spokesperson for the Manifen brand, is a regular member of the coaching staff. Since the official announcement, it has been frequently searched. Mannifer and the spokesperson have created 3 stages together, which is the best opportunity to start brand star marketing.
In the show, Song Qian turned into a Manifen fashion pioneer, and every match made people shine, known as "the best this summer." Manifen took advantage of the big exposure of the show to comprehensively enhance the influence of the spokesperson and planted the seeds of the same section of the spokesperson. In particular, the category of "Manifen Little Waist Vest" puts Manifen's "comfortable and stylish" professional advantages into the hearts of the people.
The fashion match of Mannifen's waistband in Song Qian's show
In addition to the display of fashion LOOK, Song Qian has also become a practitioner and disseminator of the Manifen brand concept. Her confidence and courage have infected every student. After the third performance stage, the brand's joint spokesperson Song Qian sent the younger sisters a small red box of Manifen, encouraging them to "Every girl should have a "Manifen", so that they can shine with confidence", I hope they Dressed in Manifen to perform well on the stage of the performance, the heart-warming move perfectly conveyed Manifen's blessings to the young ladies and sisters.
Song Qian's performance stage gave students Manifen underwear gift box
Qian performance stage to send students Manifen underwear gift box
|Miss and sisters all plant grass: Brand strength circle fans young people
The young, energetic and talented young ladies and sisters also joined the Manifen fan camp. The beautiful and sweet Wang Yijin, the singing and dancing Xu Yiyang, and the sap and cool Su Ruiqi jointly performed Manifen's "stylish" blockbuster. Manifen's three explosive products became their expressions. The war suits show the “comfortable, stylish and natural self-confidence†that belongs to young girls who are not defined or bound.
Manifen has been adhering to the product design concept of #MANIFORM FOR ALL#, and has been devoted to ergonomics and technological processes for more than 20 years, and is committed to making every girl find a perfect fit in Manifen. This time, through the personal experience of the trainees, the brand values ​​of "sexy face, suit me" were shared with thousands of girls. The trainees will choose Manifen for training, traveling, leisure, dormitories, and performances, and the phrase "Manifen, know me best" shows that the Manifen brand has become a trusted personal advisor to the students of the creation camp.
Wang Yijin, Su Ruiqi and Xu Yiyang perform Mannifen creative advertising
In addition to underwear, Manifen provides girls with richer categories including home wear, sports, swimwear, cotton products, beauty, etc. Every day, LOOK wants to be "confident and stylish" or "vigorous and stylish". It depends on your mood. With more than one side, Manifen understands every girl.
Zhao Yue wears Manifen's home wear and recommends Manifen's waistline waistcoat
Guangdong wears Manifen's homewear to recommend Manifen's waistline waistcoat
In addition to the show, the younger sister also recorded in the vlog the dormitory, training, and life experience of wearing Manifen. Whether it is daily training or stage performance, Manifen allows the younger sister to stretch freely, confident and stylish.
Student vlog
Student Weibo calls for Manifen brand
As a variety show that deeply cultivates young culture, "Creation Camp 2020" shows the inclusiveness and diverse aesthetics of the current generation, respecting the characteristics of each individual. This inclusive attitude is also in line with Manifen's "sexy face, suitable for me" "The aesthetic values ​​are highly consistent.
On the other hand, on the stage of the "Creation Camp 2020" performance, relying on the brand's rich categories, a variety of explosive products were launched at the same time, adding a holding charm to the young lady's explosive stage, allowing them to be in the most comfortable and confident state. Emit your own tremendous light.
The students wore Manifen's figure
At the same time, Manifen locks in the high-profile “momentary moments†in the program and uses special effects to interpret brand values.
Mannifin special effect words
|Fan Marketing: Super IP activates e-commerce sales
On the e-commerce platform, the brand has launched a co-branded gift box to meet the fans' desire for the same paragraph, and use the power of IP + fans + stars to create this summer's IP explosion and fully activate e-commerce conversion.
Co-branded gift box goes online on Tmall flagship store
In order to activate the fan effect of IP, Manifen opened a self-confidence energy station on Weibo, inviting fans all over the network to use the brand-specific "type dynamic value" to unlock more exposure resources for the young lady who is excited.
The Energy Station gathers fans of programs and players on the private platform of the brand. With exclusive support benefits and user benefits, fans can empathize with the brand and inject new and young power into the brand. Promote e-commerce conversion.
Manifen Confident Supply Energy Station
The students thanked the founders for their help
Student outdoor assistance benefits
Under the epidemic, many underwear brands that rely on physical stores have experienced stagnation in revenue or even closed stores. Faced with the weakness of the real economy, it also coincides with the key points of new signing spokesperson Song Qian's value mining and brand rejuvenation. Manifen quickly changed his marketing ideas, and through the customization and in-depth marketing of the content of "Creation Camp 2020", a growth variety with the S+-level female group, he successfully found the entrance to the younger generation in the Z era and opened his own traffic.
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