Wearing Nike, adidas sportswear to work is now passed, "outdoor" word represents the freedom, adventure, is becoming a new lifestyle label. Nike on the one hand, Li Ning stocks high, while outdoor clothing "thriving." In the overall downturn in the apparel industry, outdoor apparel rose against the trend and became an emerging force in the Chinese apparel market. In recent years, outdoor clothing brands such as Kawagoe have gradually become the focus of consumers as people pay more attention to outdoor tourism. Zero2IPO Research Center report shows that in the 10 years from 2000 to 2010, China's outdoor market total retail sales achieved an average annual growth rate of 47.33%. With camel clothing as a column, the first half of this year's increase reached 30%. The first domestic market for outdoor products company Pathfinder, also recently launched an independent e-commerce brand, as a supplement to the main brand. Relevant data show that the scale of China's outdoor product market increased from 0.6 billion yuan in 2000 to 11 billion yuan in 2011. Why outdoor clothing so fire? Behind this, is the socio-economic level and lifestyle changes. With the popularity of the concept of "outdoor" in the country, hiking, climbing, rock climbing, mountain biking and rafting have all become popular outdoor activities. More and more people have changed the way they used to travel, hoping to get closer to nature. The freedom, adventure and wild spirit represented by the word "outdoors" have also become the lifestyles sought by all walks of life. Professor Bian Xiangyang from Donghua University Institute of Clothing Technology said: "Many people hope to express their inner desire for freedom through psychological extrication." In fact, outdoor style is permeating into traditional clothes as a design element. Functionality coupled with the fashion of casual wear creates a new type of garment that embodies the individuality and even gains a wider market than professional outdoor wear. Today, the concept of outdoor-based clothing is replicating the traditional sports brand has a golden track. In the 10 years of gold, people's demand for urban sports brand has reached a certain saturation. As traditional sports and the lifestyle they represent diminish their appeal, people are increasingly excited to see the jacks appear in the metropolitan office buildings.
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