Islay’s new listing in autumn and winter 2013

In mid-September, Islay launched a full range of autumn/winter 2013/2014 new clothes. This season's new products are cut to fashion and atmosphere, and will be soft and sophisticated retro style, socialite neutral wind into the new season of new products, in the elegant, casual, personalized show Women's light and sexy curves, men's tough yet elegant style. This season, designers use rich, luxurious tones and matte soft tones to reconcile nuanced observations and perceptions, capturing the unique inner desires of consumers, allowing consumers to truly experience the truest artistic beauty of life.

Controlling fashion trends

Islay 2013 autumn and winter down jacket fashion movie

As a leader in China's fashion down jacket, Airai, developed ultra light down jackets, down jackets with fashionable features, down leggings, and other unconventional down products, can always bring a unique feeling, both sparkling charm, Show a unique personal style. And all these are attributed to the designer's control of the pop and its unique fashion interpretation. Ilayay believes that fashion is a flowing color, an attitude towards life, a unique inner pursuit, and an optimistic and upwardly positive energy lifestyle. It is not easy to express the true desires and demands of consumers. It is just as easy as Aleai’s design concept of “Design for Feeling of Life” to convey the meticulous observation and comprehension. Designers go to the fashion capital of the world each year to capture popular colors and use them in products of the season.

Islay 2013 autumn and winter down jacket fashion movie

Regardless of the nature of New York, the wildness of London, or the luxury of Paris, designers can always control the popularity of color and capture the hearts and minds of thousands of women. This season, Ilayi's designers used textures to portray the femininity and atmosphere of the women, praised their femininity with tailored lines, showed off the extravagance of women with fur, and outlined women's sexyness with more three-dimensional rough outlines. With personality. Through the rich luxury, pink and soft two different colors to express women's elegant charm and fine soft.

Insights demand design fashion

Islay's new products for autumn and winter of 2013, compared with the past, the biggest difference is that down jackets have become more fashionable. Fashionable big-name banana sleeves, elegant feminine skirts, and classic chic and delicate quilting, do not think that these are the unique techniques of fashion, in fact, this is Allaui's 2013 autumn and winter new down jacket superb craftsmanship; warm atmosphere of woolen The splicing, sleek quality of the patchwork design, and the extravagant sense of value of the fur stitching all directly reflect the fashionable traits of Islay's down jacket. Retro warm knit embellishments and exquisitely sweet jacquard lace highlight the details of Islay's down jacket.

Islay 2013 autumn and winter down jacket fashion movie

This season's fall and winter new product maintains and continues the simple atmospheric style of Islay’s down jacket. It is more fashionable. This year’s down apparel with fashion features also uses fashion design techniques for tailoring and tailoring to rough shapes. The exaggerated lines outline the sexy curves of women; considering the seasons and people's requirements for more functional down jackets to shift to the US and the identity mark, this year the “ultralight down jacket” was specially designed. It has more requirements for warmth protection. Everyday wear beautifully decorated effects. In addition, for the beauty of women's needs, Islay also developed new down leggings this year, which not only has the warmth of down pants, but also the thin leggings.

This season, based on the use of traditional lightweight fabrics, we have added a velvety jacquard leather fabric and a windproof, warm and skin-friendly fabric. We have achieved a new leap in the product's structure and composition. And ingenuity gives consumers more choice and fun.

Focus on innovation to lead the future

Fashion is fleeting, solidifying, and clinging to life can only be overwhelmed by fashion trends. Only innovation can lead the trend of the times. Islay profoundly recognizes this point, from the date of birth, to break the traditional thinking, with the concept of different fashion down jacket, product innovation, design innovation, appearance and aesthetic breakthroughs, creating a new era of fashion down jacket. For more than a decade, the market environment has changed rapidly and Islay is relying on the “innovation as the soul” corporate creed, and has become the leader of Chinese fashion down apparel.

Islay 2013 Fall Winter Fashion Down Leggings

Innovation, as a magic weapon for Islay's surprise victory, is reflected in the new products this season. Among them, the biggest highlight is the application of fashion design techniques such as quilting, skirt decoration, woolen stitching, patchwork design, and detail embellishment to the design of down jackets, the warmth of down jackets and the trendy trend of fashion. Let down jackets more fresh and stylish. The observation and understanding of fashion trends more clearly show that Ileai’s attitude of “paying tribute to fashion”—loyal to the inner self and awe of fashion, integrates the observation and inspiration of life into the fashion design of the season.

Ilayi, designed to experience life, awakens people's innermost true power through a positive energy approach, scrambles all soft touch and beautiful imagination, and depicts the delicateness and warmth of the season. In autumn and winter of 2013, through innovation, Islay provided consumers with more choices and consumer experiences, allowing consumers to interpret their own personalities and attitudes through different attempts and experience fashion from the inside out.