One inadvertently, it's August! Maybe you fairies have also noticed that there are a lot of SALE advertisements hanging in the mall, such as spring and summer T-shirts, skirts, pants, etc. There are even a lot of winter clothes are doing activities, here is a little secret to tell everyone , August is the most overlooked but also one of the most cost-effective clothing discount seasons of the year. It is really a big loss not to buy.
Why is August the cheapest installation?
Usually, the period of a season's goods is 3 months. Take summer clothes for example, new ones will be released in March and April. By August, these summer clothes of the season will start to be discounted, and the discount in shopping malls may be around 30% to 80%. It’s even cheaper online, like the following MO&Co. shirt dress. The original price is nearly 1,000 yuan, and it can be bought for less than 180 yuan on special e-commerce platforms like Vipshop.
In addition to summer clothes, many brands will do anti-season clearance activities in August. The spring clothes of the year and the winter clothes of last year will be sold again. The idea of ​​the brand is simple: quickly sell at a discount, don't overstock inventory, and exchange for cash.
In addition, many people may not know that the storage cost of summer items in winter is actually higher than the cost of fabrics. The brand's anti-season clearance in August is also to prepare for the new autumn and winter products in advance.
This year the epidemic has really had a great impact on the apparel industry, and the inventory backlog is more serious than before. Therefore, brands now need a fast capital turnover to prepare new autumn and winter models, so the discounts are even more severe. So at this time, take advantage of the discount to start brand clothing, the price is super high, carefully select some classic styles, wear for a few years absolutely no problem!
Moreover, don't think that you can only buy products that are off-season clearance in August. You can also buy some of the brand's new autumn and winter models this year at a discounted price in August. Because the new autumn and winter clothes will be launched soon, for example, Vipshop loves to release some popular new models in advance to see the market reaction, test which is more popular, and make order volume estimation.
How to buy in August ?
Choose a big sale self-operated platform
In addition to discounts in shopping malls, it is also recommended to go to large self-operated platforms, especially some platforms that specialize in brand sales. For example, Vipshop has been selling brand specials for many years. They will judge the brand explosion in advance, and then negotiate with the merchants to get the goods. General brands may be discounted one and a half months after the launch, but because the counters are still seasonal, the discount will not be very strong. But the same style can be bought at Vipshop with a 50% to 60% discount.
Look for classic models
Like shirts suitable for commuting and shopping, or windbreakers with their own aura, and winter cashmere coats, these classic items in the wardrobe will never be out of date. Taking advantage of the discount season in August, it’s not a good deal. .
For example, the clothes in the spring and autumn seasons are actually not much different. It is a smart choice to choose the autumn clothes to be prepared in the discounted spring clothes. The price is much cheaper and the price is very high.
Because of this, Vipshop will prefer evergreen and classic models at the August event. These are also the styles that the brand uses in large quantities, and the discounts are very strong. Like the following long coat of Evely of the 2019 model, it is made of 100% wool. The color and style are still very classic and beautiful. Now Vipshop can easily get it for only 288 yuan.
Early taste discount new products
As mentioned earlier, in addition to discounted items, the e-commerce platform will also launch some autumn new models in August to try the market response. You must know that the counters are just about to be launched at this time, and there are no discounts next. You can focus on a bit.
For example, Vipshop has a large sales volume and strong bargaining power. Brands are more willing to put inventory on Vipshop, and they can also give good discounts. Therefore, despite the clearance at the end of the season, Vipshop has all kinds of clothing, shoes and bags, and the number of sizes is also very complete. Like Adidas’s super sought-after gold-labeled shell head, Vipshop not only has sufficient supply, but it can be purchased at 479 yuan after discount, which is nearly half cheaper than the flagship store.
It's the end of the Vipshop 818 season sale festival. Clothes, bags, and shoes are all discounted and cleared. You can buy 1000+ big-name products at low prices without going to the mall.
After the editor’s popular science, I believe everyone now understands that August’s anti-season clearance sale is actually a discount activity done by merchants to quickly get new models? If this opportunity to squeeze the wool is not rushed, you will really miss the best time to buy clothes! Don't blame the editor for not reminding you~
Microfiber Fabric,Polyester Microfiber Fabric,100 Polyester Microfiber,Waterproof Microfiber Fabric
Shaoxing Haitang Textile Co., Ltd. , https://www.haitangfabric.com