On the first day of the Lunar New Year in 2021, Goliath officially announced that it will increase the proportion of high-quality and technological fabrics. On the basis of not increasing the retail price, members will enjoy the "20% off super benefits", and it will be launched in the spring and summer simultaneously across the country. Member-themed activities, with a membership strategy that integrates "new product launch + Chengyi art exhibition + star styling service + 20% off membership" to create a quality life annual party for members.
Refined membership operations, deep cultivation of high-quality new retail
Since 2017, Goliya has repeatedly upgraded the quality of clothing and adjusted its pricing strategy, allowing more consumers to enjoy better clothing quality with less expenditure. While cultivating products in depth, customized membership activities are also carried out in stores across the country, establishing a more loyal and interactive relationship with consumers through value-added services.
The national debut event for the new spring and summer of 21 years was held in Beijing Heshenghui Shopping Center on April 16. The Chengyi Quality Exhibition [Lightness丨Nature New World] opened simultaneously, and the clothing was adjusted through pieces, fabrics, design, and craft details. Deconstructing and showing the quality of Goliya Chengyi attracted many fashion bloggers and VIPs to check in at the store.
On the day of the event, Goliya invited a matchmaker who specializes in red carpet styling for celebrities to do one-to-one styling services for guests. New and high-quality celebrity models that have not been listed on the market were collected on site. They are open for guests to taste in advance and can Try and buy first.
Know none other, consumers and brands is a win-win
Members enjoy 20% off, as well as generous gifts with original designs. There is no threshold to become a member, as long as you register, you can enjoy all the benefits.
Companies spend more budgets on improving product quality and membership services. Many customers say that after experiencing the product for the first time, they have become “loyal fans†of Goliath. The operation strategy of cultivating value users provides greater operating space for the long-term repurchase of the brand and the increase of the customer unit price. Knowing that profit distribution and membership services are a win-win situation for consumers and brands.
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