Jiu Muwang, an expert on men's trousers, started in 1989, and has adhered to the consistent spirit of craftsmanship for 32 years, allowing it to break through to the top in the great waves of history. From 12 sewing machines to the cumulative sales of men’s trousers 100 million; from mobilizing relatives and friends without workers, by 2020 formally gaining the sales market status of “the world’s leading men’s trousers expertâ€; and hiring nearby old tailors without technicians , By the time Jiu Muwang has become a participant in the formulation of China’s men’s trousers standard, it has 19 utility model patents in the field of trousers, accumulated body data of 12 million people, adhered to 23,000 stitches, 108 procedures, 30 times of ironing, 24 manual inspections, etc., and is committed to " Create the best pants in the world".
Former Zegna designer of Jiu Muwang circle fan, opened his first trousers show at Centennial Paris Fashion Week
Since the “2021 Focus on the Mainstream, Sword Fingering Ten Billion†strategy conference was held in March this year, the men’s pants expert Jiu Muwang has never stopped advancing, and has made strategic upgrades from three aspects of brand power, channel power, and product power. Through multi-dimensional innovation, Build high brand potential. On June 24, 2021, Jiumu and former Zegna designer Louis-Gabriel NOUCHI (Louis Gabriel Nucci) released a new 2022 spring and summer series, combining European high-quality fabrics and Jiumu’s craftsmanship on trousers. , Through the main story line and cultural elements of the Silk Road to show the latest contemporary trend of men's trousers, and finally presented on the first trousers show of the Jiumu Wang Centennial Paris Fashion Week.
The new creative director Louis-Gabriel NOUCHI has worked at Zegna for many years. The brand has always been famous for its high-end fabrics and sophisticated tailoring. Its flawless, suitable and elegant design concepts are similar to those of the experts on men’s trousers. Quite a lot of similarities. NOUCHI graduated from the prestigious Cambrai School of Visual Arts. During his postgraduate period, he collaborated with Ralph Simmons, the design director of Dior, and later won the favor of Galeries Lafayette and Agnelle with his talent and creativity. The capsule series was launched in cooperation.
This time, Jiu Muwang Paris Fashion Week is an important step for Jiu Muwang to move towards the vision of "Global Pants King".
Focus on making men's trousers for 32 years, and become a leading men's trousers expert
32 years of persistence and accumulation have made Jiu Muwang a men's pants brand favored by hundreds of millions of men in the workplace. Since its establishment in 1989, Jiu Muwang men's pants have sold a total of 100 million pieces, and one can be sold every 7 seconds!
In mid-January this year, Jiu Muwang’s brand new Ten-generation store image was grandly unveiled in Nanjing. Jiu Muwang invited well-known Italian designer Guido Tahra to bring the joint series "Jubilee" to the world premiere-this co-branded series with Chinese characteristics reflects Jiu Muwang’s consumption of younger generations. Conceptual insight and self-confidence of national brands.
Not only that, Jiu Muwang has introduced a number of international luxury fabric suppliers and signed agreements with Zegna, Armani, Hugo Boss, Gucci, Burberry, and Chanel. Chanel) and other major international brands have cooperated with fabric supply channels, and together with professional fabric manufacturers, focus on the innovation of trouser fabrics, and the strong joint fabric company has developed high-tech fabrics such as de velvet, volcanic rock, zero-pressure wool, constant temperature, high elasticity, etc. .
In terms of craftsmanship, Jiumuwang has the spirit of excellence and strict product details. The precision requirements of 23,000 stitches, 108 processes, 30-level ironing, and 24 manual inspections (Jiumuwang trousers craftsmanship) make an ordinary man The pants glowed with exquisite brilliance. While creating more self-cultivation and more comfortable men's trousers, Jiumu Wang has also promoted the continuous improvement of industry standards and national standards.
From made in China to smart made in China, Jiumu Wang is committed to creating the best pants in the world
Jiu Muwang has focused on men's trousers for 32 years and has accumulated the body data of 12 million people, and has researched and created "little black trousers" with excellent shape, stable trouser shape, good wrapping, comfortable and stylish wearing, and softness. The small black trousers are made of high-quality long-staple cotton and woven imitation knitting technology, which is comfortable, versatile and easy to take care of. The elasticity can be doubled in an instant. The high-elastic fabric used in the little black pants has a stretch rate of 4 times that of ordinary fabrics. Business travelers who travel a lot must have had such troubles: when taking out the clothes from the suitcase, the clothes are wrinkled, it is not easy to iron out on a business trip, and decentness and efficiency cannot be balanced. The small black trousers of Jiumuwang adopt the international advanced finishing technology, which is convenient to carry for business and travel, and is not changed after repeated wearing. In addition, the small black trousers of Jiumuwang are designed for business and leisure, and they are unlimited in all kinds. Whether they are worn on commuting or meeting customers on business trips, they can be perfectly matched to suit the needs of various occasions. In recent years, it has been recommended by many fashion KOLs on Douyin and Xiaohongshu, and has been favored by male users.
From made in China to intelligently made in China, the mission of “creating the best trousers in the world†has made Jiumu Wang a global leader in men’s trousers, and is introducing international luxury fabric suppliers, cooperating with well-known designers, and participating in international fashion After the integration of global resources such as Zhou, it has also formed a world-class, international product development capability, and has the necessary conditions to become a global brand-this is also consistent with the trend of Chinese brands upgrading from Chinese manufacturing to Chinese intelligent manufacturing. While completing its own transformation and upgrading, it has the ability to explore foreign markets and strives to build a global brand that goes global.
This is a great future for a national brand, and it is also a classic business case with absolute significance, even an inspirational story about the Chinese dream. Just as the entrepreneurial legend of the Silicon Valley generation came from its own garage, the entrepreneurial history of the generation of entrepreneurs represented by Jiu Muwang is similar to the story of 12 sewing machines. It seems inconspicuous, but it is better than the unremitting product quality. The accumulation of control and countless expertise, and the craftsmanship of making a pair of pants for 32 years!
Article related data description:
"Accumulated sales of 100 million pieces" data source: Jiu Muwang Company's trousers sales statistics from 1990 to 2020.
"Sell 1 item every 7 seconds" data source: Jiu Muwang's 2020 pants sales statistics.
"Participants in the formulation of China's men's trousers standard": National standard for trousers: GB/T 2666-2017;
National standard for washed garments: GB/T 22700-2016;
Denim clothing industry standard: FZ/T 81006-2017;
"19 utility model patents in the field of pants": "ZL 2013 2 0173590.9; ZL 2016 2 1352782.6; ZL 2019 2 2066704.X" and so on.
"23000 stitches, 108 procedures, 30 times of ironing": Jiu Muwang trousers craftsmanship.
"The stretch rate is as high as 4 times that of ordinary fabrics": the result of the certified testing agency's test results, compared with the brand's ordinary fabrics.
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