After the COVID-19 pandemic, a grand sporting event that rivals the world is about to reignite after a year of failure, injecting stronger impetus into the world. For 365 days, for an athlete who is eager to refresh the season, he is facing a huge challenge in tactics and physical strength. There is no shortage of dangers and losses on this long journey of dream-seeking. Use training again and again to maintain a good state until you break the bottleneck, use one game to exercise and accumulate actual combat experience, until you fight back with beautiful results, until you use sweat to respond to the original intention of sports, and use sports to wash away the haze of the epidemic.
When it comes to sports, it's not just about sports itself-continuing to write glorious heroes in the world, inspiring teenagers who try to challenge heroes, and dream-seeking warriors who break gender and class prejudice, all let us see the infinite possibilities of breaking into the future. As a world-renowned sporting goods brand, Adidas sees their enthusiasm for the pursuit of sports fighting spirit and their strong belief in daring to break through the limits of the comfort zone, and it also responds to the brand attitude of Adidas—no impossible.
After 17 years, "No Impossibility" has been upgraded again
In 2004, Adidas first proposed "impossible is nothing". Over the past 17 years, it has been working with well-known athletes at home and abroad. Regardless of their gender, country and competition, they will continue to challenge and make breakthroughs and create one after another. Item is impossible.
Rather than staying at a concept, Adidas uses actions to prove that the brand is committed to building a more positive, inclusive and sustainable world in order to discover and show individuals with positive power. Adidas pursues a brand attitude of "no impossible", uses positive actions to convey optimism, promotes the building of sustainability, inclusiveness and brand reputation, and encourages everyone to dare to break the status quo and imagine the future.
You see good results on the field, I see every possibility of athletes
This summer, Adidas will continue to advance side by side with well-known athletes at home and abroad. Inside and outside the stadium, work with them to practice the newly upgraded brand attitude-seeing every possibility.
From the competition to the life, from the decisive point to the future thinking, every possibility about the core of the sport should be seen. The Chinese women's volleyball team, even if there is only a glimmer of vitality, also ignites the blood that needs to be bitten off one by one. The long-time leader of the women's volleyball team, Zhang Changning, is not only moving forward for the championship, but also exploring the possibility of leading the new generation. The beautiful tennis girl Wang Qiang not only smiled at the doubt, but also gave a beautiful counterattack between the swings with effort and action; the track must not be left behind. Xie Zhenye, the "hundred-meter trapeze", constantly surpassed herself, adjusted tactics and training, and strived to be faster and faster. Possibility; Zheng Nina made her debut on the court, not only exerting her unique talent, but also showing her persistence and will. Lillard not only exists as a key player on the court, but also Damien Lillard's identity for silent dedication to the community around him; Dominic Tim, the first post-90s Grand Slam men’s singles champion, excellent tennis The competition is a small part of him, and through his own influence, attracting more people to pay attention to environmental protection is also a determined trend.
You see a pair of shoes, I see the power to accelerate
This summer, Adidas tailored 85 cutting-edge innovative footwear products for athletes based on the specific needs of 17 sports events, including ADIZERO ADIOS PRO 2, UB21 and HEAT. RDY, etc., to help athletes have a better performance on the field. Play, let us witness every possibility on and off the court. In the ADIZERO series launched this summer, the products are equipped with new red and white colors and are equipped with cutting-edge innovative technology, looking forward to subverting sports imagination. The updated and iterated ADIZERO ADIOS PRO 2 symbolizes Adidas' ambitions in the field of developing top elite running shoes. Through joint design, development and testing with elite runners in the world, the improved new generation of ADIZERO ADIOS PRO 2 looks forward to helping runners again Create the limit.
As a world-famous sporting goods brand, Adidas will shoulder the responsibility and mission entrusted by the industry, and look forward to incorporating the most cutting-edge sports science, creative craftsmanship and artistic aesthetics into its products to help athletes improve themselves and break through all the problems in sports. may. In addition, the brand is practicing the concept of sustainable development, moving towards a new chapter in sports technology and environmental protection by reducing plastics, and continuing to explore "no impossibility" outside the stadium and on equipment.
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