In 2013, French luxury skin care brand Terraké France Tian Rui officially entered the Chinese market. In just a few years, Terraké France Tian Rui quickly took off in China and launched a number of explosions that perfectly combined Europe’s top skin care technology and natural concepts. This product brings a unique French skin care experience to Chinese consumers and is favored by Chinese consumers.
After achieving a rapid take-off in China, in order to better establish a higher brand awareness in the diversified Chinese market and in the minds of current mainstream consumers, so that more people can enjoy the authentic French skin care experience, August On the 18th, Terraké France Tian Rui officially announced that they will join hands with Yin Tao and become the first spokesperson of the Terraké France Tian Rui brand. The two parties will work together to interpret the beauty of light and bloom.
Hand in hand with Variety Vision, the strength to interpret the new fashion of French skin care
For brands, the choice of spokesperson should start from the brand concept and the audience, and seek spokespersons with consistent concepts and consistent tonality. As a powerful actor, Yin Tao has created many lively characters on the screen, and each role can make different fans find different emotional resonance.
As she once said in an interview: There is no limit to beauty. In fact, every character with its own charm is charming. This confident and calm attitude is essentially in line with the brand tone of Terraké France.
Since its establishment, Terraké France has always carried out R&D and innovation in technology and natural source energy exploration. Through advanced skin care technology, the rich effects of natural source energy are released, bringing a rejuvenating and youthful luxury experience to thousands of women around the world. Terraké has always believed that self-confidence is the strongest shield for women, and is committed to enabling every woman of different ages to establish a confident attitude of "being youthful and blooming".
The most beautiful "being youthful, blooming graceful"-at this moment, the most beautiful
In fact, the reason for proposing the attitude of "being youthful and blooming" is the result of Terraaké's deep insight into Chinese consumers. The insight found that mature women who are confident, pursuing beauty, and pursuing a sense of refinement tend to trust high-end skin care brands. They are happy to enjoy the amazing effects of high-end skin care products and hope to be able to bloom at every moment.
Together with Yin Tao this time, Terraké France Tian Rui hopes that more female friends can confidently and calmly run towards beauty, "being youthful, blooming graceful", no matter when, at any moment, you can bloom gracefully.
High-frequency brand exposure, deep penetration of the market
Confident, beautiful, and sophisticated women tend to trust high-end skin care brands. They are happy to enjoy the amazing effects of high-end skin care products. The French skin care experience is brought to the public, and at the same time, the attitude of "being youthful and blooming" has penetrated into a wide range of consumers.
It is reported that the image of the spokesperson has been put on high-speed rail stations across the country since the official announcement of Terraké France Tian Rui. It is expected to cover 361 high-speed rail stations, 4042 screen carousels, 67470 times/day broadcasts, and 70 million visits/month. , The high frequency is the brand exposure.
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For Terraké France, the strategy of using spokespersons this time, on the one hand, through high-fit endorsement cooperation, can carry out in-depth and intensive cultivation for the brand at all levels of the Chinese market, so that more consumers can understand the style of French skin care. Meet Terraké France Tian Rui. On the other hand, Terraké France also hopes to take this brand concept into the hearts of the people, so that more consumers can build self-confidence, and pass on the attitude of "being youthful and prosperous" from the brand perspective to every consumer. , So that more women can be confident of self-prosperity.
kaiyue , https://www.marketuniongroups.com